- Major Events
- Destination and Marketing (Brand and Marketing Communications, and Tourism)
- Business Attraction and Investment
- Economic Growth
- Film Auckland
- Study Auckland
- Corporate and Council Relations (including Communications and Operational Strategy and Planning).
- Auckland Convention Bureau
Responsible for ensuring that Auckland continues to build and deliver a portfolio of world class major events that are aligned with Auckland’s Major Events Strategy and contribute to the regional economy. The major events are also designed to improve the visitor experience and grow visitor numbers, as outlined in the Auckland Visitor Plan.
Destination and Marketing
This team includes Tourism and Brand and Marketing Communications. The Auckland Visitor Plan was updated in early 2014 with an emphasis on international and domestic marketing joint ventures, attracting high-yielding visitors and superyachts, facilitating product development and enhancing the tourism offering. The tourism team is supported by brand and marketing which promotes Auckland’s identity.
Business Attraction and Investment
Focuses on achieving ATEED’s foreign direct investment (FDI) objectives of attracting businesses, new talent and high-quality investment to Auckland. Also identifies high-growth local companies which can increase exports. The team is split into three functions: investment planning, business and investment attraction, and investment delivery (Auckland Aroha aftercare programme). The Commercial Partnerships team, organising sponsorship and naming rights, reports in to this unit, which is also managing the Auckland Investment Office.
ATEED’s staff in Quay Street and four Area Offices work with businesses on capability, training and increasing skills. ATEED actively manages businesses through the Regional Business Partners Programme and organises NZTE business capability (training) vouchers and Callaghan Innovation research and development grants. The organisation also supports and organises annual business awards and the Lion Foundation Young Enterprise Scheme. ATEED’s customer operations, research and sustainability teams also work in this unit. Customer operations is responsible for driving revenue streams through ATEED’s regional network of seven i-SITE Visitor Information Centres and identifying ways to deliver services more cost effectively.
Film Auckland, funded by ATEED, concentrates on growing the screen production industry in Auckland and staging activities ranging from full-length feature films to television commercials. Its four major roles are: Marketing Auckland as an international film destination; facilitating information for the screen industry; advocacy and policy development including producing a Film Protocol; permitting for filming on locations throughout Auckland. Find out more >
Study Auckland, a division of ATEED, promotes Auckland as a world-class study destination at the primary, secondary school and tertiary education levels. Its three main aims are: To grow the economic and social benefits of hosting international students; support international education providers in delivering a quality experience for students in Auckland; be the key support and coordination agency for the export education sector in the Auckland region. Find out more >
Corporate and Council Relations
Responsible for development of stakeholder and communications strategies. It also manages internal communications, customer relationship management (CRM), and provides advice on engaging, consulting and building strong, productive relationships with partners, including Tamaki Makaurau mana whenua, and mataawaka. Also includes the Operational Strategy and Planning team responsible for developing ATEED’s strategic and business plans, managing governance functions and local board engagement.
Responsible for driving revenue streams through ATEED’s regional network of seven i-SITE Visitor Information Centres and identifying ways to deliver services more cost effectively.
Finance and Corporate Services
Incorporates internal support and service functions, including finance, payroll and human resources.
Business events such as conferences, meetings, seminars, trade shows and exhibitions play a key role in growing the Auckland economy. Auckland Convention Bureau, based in the ATEED Quay St office, promotes Auckland as a premium destination for business events. The bureau has launched Auckland’s Business Events Plan which outlines moves to grow the sector by attracting more events from the domestic and international markets. Find out more >