Our Business Units

ATEED’s functional units are:

Destination and Marketing

This business unit includes Major Events, Brand & Marketing, and the Auckland Convention Bureau. Major Events is responsible for ensuring that Auckland continues to build and deliver a portfolio of world class major events that are aligned with Auckland’s Major Events Strategy and contribute to the regional economy. Major events are also designed to improve the visitor experience and grow visitor numbers, as outlined in the Auckland Visitor Plan. This team manages the region’s Major Events Fund on behalf of Auckland Council. The Brand and Marketing team is responsible for developing and managing Auckland’s brand identity, and supports the delivery of marketing activity across all of ATEED’s business units. Auckland Convention Bureau Is a specialist unit which provides services to an industry membership base, and drives the growth of Auckland as a premium destination for business events such as conferences, meetings, seminars, trade shows and exhibitions (delivering on the priorities and actions in the Auckland Business Events Plan).

Business attraction and investment

Focuses on achieving ATEED’s foreign direct investment (FDI) objectives of attracting businesses and high-quality investment to Auckland. The team is split into three functions: investment planning, business and investment attraction, and investment delivery (Aroha Auckland aftercare programme). BA&I also houses Screen Auckland, which concentrates on growing the screen production industry in Auckland, including attracting major international and domestic feature films, and television productions (including commercials). Its four major roles are: marketing Auckland as an international film destination and attracting productions; facilitating information for the screen industry; advocacy and policy development including the Auckland Film Protocol; facilitating permits for filming on public open spaces throughout Auckland.

Business, Innovation & Skills

ATEED’s Business, Innovation & Skills unit works with a range of public and private sector partners to drive the growth of Auckland’s culture of innovation and entrepreneurship, the growth of Auckland’s key industry sectors of competitive advantage, and the growth of Auckland’s skilled workforce. This includes the delivery of two major Auckland Council innovation interventions – GridAKL innovation precinct at Wynyard Quarter, and The FoodBowl – Te Ipu Kai near Auckland Airport, a joint venture with the Government. The team’s staff in Quay Street and hubs at Constellation Drive, Henderson and Manukau work with businesses on capability, training and increasing skills through a range of targeted programmes, clinics and workshops. ATEED actively manages businesses through the Government’s Regional Business Partner Network programme, which includes facilitating research and development co-funding grants from Callaghan Innovation, and New Zealand Trade & Enterprise business capability vouchers. ATEED also co-presents the Westpac Auckland Business Awards with the Auckland Chamber of Commerce, delivers the Lion Foundation Young Enterprise Scheme across the region, and hosts the Mayor’s Youth Employment Traction hub.

Visitor & External Relations

The Tourism team supports the delivery of the Auckland Visitor Plan, with an emphasis on international and domestic marketing joint ventures, attracting high-yielding visitors and superyachts, facilitating product development and enhancing the tourism offering. ATEED’s regional network of three i-SITE visitor information centres i-SITES provide a free booking service and information for accommodation, activities and attractions. The External Relations and Communications & Media teams are responsible for the development of strategies to guide ATEED’s engagement with its many and varied public and private sector stakeholders and partners, and ATEED’s external communications. It also manages internal communications, customer relationship management, and provides advice on consulting and building strong, productive relationships with Tāmaki Makaurau mana whenua, and mataawaka. Study Auckland promotes Auckland as a world-class study destination for primary, secondary school and tertiary students on behalf of its membership of about 130 institutions. Its three main aims are to: grow the economic and social benefits of hosting international students; support international education providers in delivering a quality experience for students in Auckland; be the key support and coordination agency for Auckland’s export education sector. Find out more.


This business unit is responsible for overseeing ATEED’s strategic direction and providing support services across the business. It includes: the Portfolio, and Operational Strategy and Planning teams responsible for project and corporate reporting and developing ATEED’s strategic, business, and 90-day plans; the Corporate Partnerships team, which leverages ATEED’s sponsorship and naming rights; a specialist Research team which provides insight and evaluation across the portfolio; and Finance & Corporate Services, which provides internal support and service functions, including finance, risk and Board secretariat, as well as an oversight of shared services (including human resources and IT).