ATEED’s strategic priorities are growing the visitor economy, enabling education and talent, building a culture of innovation and entrepreneurship, attracting business and investment, growing a skilled workforce, and building Auckland’s brand and identity.
Auckland Tourism, Events and Economic Development works closely with partners and sponsors to deliver positive economic outcomes. It champions a coordinated and collaborative approach, and has established a wide network of contacts.
This collaborative approach is vital to Auckland and ATEED’s success. To maximise benefits for the region, ATEED works with:
- Auckland Council, its other organisations (particularly Waterfront Auckland, Regional Facilities Auckland, Auckland Transport) and local boards
- Independent Maori Statutory Board and advisory panels
- central government particularly Ministry of Business, Innovation and Employment
- New Zealand Trade and Enterprise
- Callaghan Innovation
- Tourism New Zealand
- Education New Zealand and education providers
- research and development groups
- private sector organisations and businesses.
For instance, ATEED is leading the work on creating the Auckland Investment Office (AIO) on behalf of Auckland Council. The council initiative is to coordinate investment into Auckland for business and infrastructure across the region.
ATEED is also developing the Auckland Mayor’s Youth Employment Traction Hub which includes engaging with local businesses to understand their hiring needs and creating job opportunities for young people.