“The Toyota alliance means we have this company’s great reputation for reliability behind us, and the benefits of global servicing and parts availability, even in more remote parts of the world,” says Mark Goodhew.
The company has used a strategy of limited market seeding to build profile and customer interest while it increases production capability. Mark Goodhew says customer feedback indicates Explorer’s boats are finished better and perform better than some of its well-known rivals: “I suppose Kiwi ingenuity and engineering design makes the difference.”
Explorer launched the Jet Tender series in New Zealand, at a price point about $10,000-$15,000 lower than similar imported competitors. It is expanding in Australia following a second year exhibiting at the Sydney International Boat Show and plans to launch into the UK and Europe in 2015/16.