"The wigcam is the most versatile of its type; there’s nothing like it out there," says Andrew. "It’s a mature product but it’s not something that the contractors are used to. Like anything new, they have to be sold it."
The wigcam, manufactured in China, was launched commercially in early 2014 and during the first two years Cable Ferret sold more than 2000 units, mainly in Australia and New Zealand.
The wigcam is sold through the electrical wholesaling chain, J. A. Russell, with its 68 branches throughout New Zealand. Cable Ferret has also appointed agents in United States, Dubai and Britain to increase export sales.
"We have an electrical reseller in Vermont testing the market in the US," says Andrew. "We want feedback on the price point and whether they need or like all the accessories. There are tens of thousands of independent home inspectors in the US and that’s a huge market to tap. We will also be testing plumbing resellers and builder suppliers.
Cable Ferret’s product is extremely versatile and adaptable, and even stretches to chimney sweeping. The company’s contact in Britain is a Welsh business that resells chimney sweep equipment in Europe and is looking to include the wigcam in its offering.
"We are cautious about how we expand because we are self-funded. But we are aware that we need sales people onboard to take the business to the next level, and we are looking at options to attract investors," says Andrew.
Cable Ferret has had strong support from Auckland Tourism, Events and Economic Development (ATEED). "ATEED provided us with a NZTE voucher which meant a business strategy workshop was affordable," says Andrew. "ATEED also put us in touch with various business experts and invited us to seminars which provided valuable additional business knowledge and great networking opportunities."