"You want to go to a big conference and you have a video production company on hand to produce a 65-90 second presentation. They can provide a video for my four companies and they do it as part of promoting themselves."
"There’s a PR, brand and marketing company here. Jane (the owner) has grown her own business and she understands what others go through. Her service is very synergetic – like all the businesses here. It’s pretty easy to operate," says Sitters.
His four companies working out of GridAKL are innovative and full of potential. There are three software businesses, and another that has developed a smart-looking machine that loads and unloads taller stacks of bread and dairy crates than a traditional forklift.
One of the software companies, developed at Auckland University, provides web-based tools which allow organisations to visualise and navigate their data in an easy to use interface – similar to a mind map.
The other start-up has developed software development tools and toolkits (SDKs) for API developers and publishers on a mobile platform.
The third software company has developed an app that turns a colouring page into 3D animation. "We are applying this augmented reality to someone else’s technology. Not everyone can do that," says Sitters.
Photo: GridAKL is a place for connecting entrepreneurs, swapping ideas and creating an innovative product or service