He credits ATEED West Business Advisor Gill Ellis with helping to provide essential guidance for a start-up: “While Darren and I are good at what we do and have a wealth of security experience, we are still learning how to run a business. I have an MBA in marketing and know the theory, but Gill has been able to provide us with connections and advice on the practical skills we need.”
“We sought help from ATEED because we wanted to make sure Patronus was transparent and a business that had the right systems and processes in place from the very start.”
Gill met Keith and Darren, carried out a detailed assessment of their business needs, and developed a plan to help them meet their goals.
ATEED delivers the Government’s Regional Business Partner programme across Auckland. Gill helped Patronus access training vouchers from New Zealand Trade and Enterprise which helped Keith and Darren improve their business skills.
Gill also provided Patronus with the contact details of potential clients, partners and relevant business groups who are part of ATEED’s wider business network. She helped the founders connect with two entrepreneurs from a specialist business service provider Garvey & Muller who continue to mentor them on how to identify markets, generate revenue, and focus on two or three key ideas to develop.
The company’s services include mobile phone ‘apps’ in which the focus is education – advice about personal security and risk management.
“Our point of difference and philosophy is to educate clients on what to do before it’s too late – you shouldn’t get to the point where you need help because you’re in trouble,” says Keith.
Patronus has developed a console called EmerMan™ – short for emergency management. It is compatible with a tablet and a personal computer and covers everything from natural disasters and utility failures, to crime and terrorism. Patronus is seeking a partnership with a technology company to take its innovative products to the next level.