Business events bring people together to exchange knowledge and ideas, build relationships and attract investment and talent to host cities.

Auckland advocates are leaders in their field who are committed to growing Auckland’s business events sector, and in turn its economy.

What is the Auckland Advocate Alliance?

The Auckland Advocate Alliance engages knowledgeable, influential thought leaders to promote Auckland as an international destination for business events such as conferences, conventions, exhibitions, meetings and incentive travel.

The programme is run by Auckland Convention Bureau (ACB), a division of Auckland Tourism, Events and Economic Development (ATEED), Auckland’s economic growth agency.  ACB’s primary role is to market Auckland as a premium destination for business events and to target activity into sectors or competitive advantage for Auckland.

ACB launched the Auckland Advocate Alliance in 2015 as a key component of its international marketing strategy for business events, with the purpose of driving economic, social and professional development for Auckland.  The Auckland Advocate Alliance brings together industry and community leaders and is the first programme of its kind in New Zealand.

About the Auckland Advocates

Auckland advocates are well recognised and respected leaders in their field, who will engage with peers both locally and internationally to support ACB’s goal of securing more business events for Auckland.  They are passionate about their sector and about Auckland.

An advocate’s membership, role or standing within their profession, organisation or tertiary institution gives then the ability to access, influence and deliver business events.  They may have already secured an event, be currently organising an event or be in a position to encourage peers to bid for further business events.

These advocates play a key role in opening doors, creating opportunities and communicating the economic professional and social benefits of bringing an international convention to Auckland.

Contact Karen Franken to find out more about the Auckland Advocate Alliance.