Competitive advantages

Find out about Auckland’s key high-performing sectors and why Auckland is one of the easiest places in the world to do business.

One of the world’s most liveable cities

Living and working in Auckland means you get the best of both worlds – a bustling, modern city set in one of the world’s most stunning natural environments.

It’s easy to see why Auckland was ranked the third most liveable city in the world on the Mercer Quality of Life Survey in 2012 and 2013. The city’s first-rate infrastructure, world-class education and healthcare systems are complemented by superb shopping, outstanding food and wine, a thriving arts scene and buzzing waterfront precincts. And right on the city’s doorstep are sparkling harbours, the Hauraki Gulf and its many islands, native rainforest, beautiful beaches and scenic wine regions.

Auckland is also the largest Polynesian city in the world and is a melting pot of many cultures from around the globe, giving the city its diverse cuisine, music, art, cultural experiences and events. New migrant business leaders find Auckland an exciting and accommodating environment in which to succeed.


The right people

In Auckland, investors will find the right people to make their business or investment succeed. The city is home to a fast-growing, young, diverse and highly educated population.

New Zealanders are internationally renowned for their innovation in a range of sectors, from food and beverage and life sciences to ICT and cutting edge marine technology. In Auckland, you will be surrounded by motivated, skilled and forward-thinking people who can – and do – create world-leading change in their industries.

New Zealanders’ entrepreneurial spirit and can do attitude is invaluable, whether you are a start-up business, an expanding global company or an investor seeking new opportunities. A number of Aucklanders have gone on to lead some of the world’s biggest companies, while 16 billionaires have chosen Auckland as the base for their New Zealand investment interests.

Special entry is available for business people and entrepreneurs who bring investment capital to New Zealand. The country's business migration categories are designed to contribute to economic growth by attracting smart capital and business expertise to New Zealand.

It’s easy doing business in Auckland

New Zealand’s political, economic and legal systems all make it easy to do business in New Zealand and Auckland.  These systems, coupled with Auckland’s aspiration for growth and commitment to being business friendly, make Auckland an ideal place to do business in the Asia-Pacific region.

New Zealand is consistently rated highly on the World Bank Group's Doing Business rankings (for ease of doing business). New Zealand climbed to second above Hong Kong in the 2014 survey of 189 contries. Incorporating a business in New Zealand and registering a property takes up to three days. The country has a straightforward taxation system that supports capital development, research and development, and international investment.

New Zealand ranks first in the world for:

  • Starting a business, getting credit and protecting minority investors (World Bank Doing Business report 2014)
  • lack of corruption (Transparency International Corruption Index 2012)

Auckland’s new proposed Auckland Unitary Plan provides a statutory document that sets out the objectives, policies and planning rules for Auckland in one place. It is a simple set of consistent rules that set out what can be built in Auckland and where. This plan aims to enable a business-friendly city, as well as challenging businesses to embrace the opportunities provided by a new Unitary Plan to help create a successful and prosperous Auckland.

Competitive costs

Auckland offers highly competitive wage rates and low on-costs and overheads – all crucial advantages over comparable cities. Auckland is also extremely cost-competitive across all types of business and industrial premises.

Take advantage of New Zealand’s simple, low-cost tax system. All companies, whether resident or non-resident, are taxed at the same flat rate of 28 per cent. Resident companies are subject to income tax on worldwide taxable income. Non-resident companies doing business through a branch pay tax only on New Zealand-source income.

Double Tax Agreements (DTAs) are in place between New Zealand and 37 trading partners. The DTAs are designed to remove the double taxation for New Zealanders investing overseas and non-residents investing in New Zealand.

Auckland’s rapidly expanding business and industrial capability is providing significant opportunities for existing, greenfield and brownfield sites for business. The Auckland Plan provides a 30-year vision for the city that has been adopted by civic and business communities to provide a wide range of business, commercial and industrial space for Auckland’s globally competitive sectors.