Auckland builds closer ties with key China market 22 June 2016

Published: 23 June 2016
Filed under: Investment

Signing of a mutual co-operation agreement between Guangdong province and ATEED
ATEED Chief Executive Brett O’Riley and LIN Musheng, Vice-Chairman of the China Council for the Promotion of International Trade Guangdong Committee, sign a co-operation agreement between the two regions.


Auckland’s growing relationship with the powerful Chinese economy has taken another important step with the signing of a mutual co-operation agreement between Guangdong province and Auckland Tourism, Events and Economic Development (ATEED) – on behalf of Auckland Council.

The formal agreement is with the China Council for the Promotion of International Trade Guangdong Committee (CCPIT), which is Guangdong’s government unit responsible for developing the province’s international relationships.

It was signed during the 22 June visit to Auckland by a 60-member delegation from Guangdong, which included the CCPIT led by Vice President Qiu Zhaoxian, officials from the Guangdong Department of Culture, and the Chinese People’s Political Consultative Conference (CPPCC) of Guangdong, led by Vice Chairman of CPPCC, Mr LIN Musheng – a former Guangdong Vice-Governor.

Called the 2016 Guangdong Premium Products Roadshow, the tour focused on New Zealand and neighbouring Pacific Island countries – important new markets for Guangdong.

More than 200 people attended the roadshow, including Auckland-based China Consul-General Madam Xu Erwen, who was witness on the new agreement.
Guangdong is China’s largest provincial economy – with GDP and foreign trade each worth more than US$1 trillion annually. It is the key target for Auckland’s programmes delivered by ATEED in collaboration with council’s Global Partnerships unit, and central government agency partners to develop business opportunities in China.

The province’s capital city is Guangzhou – Auckland’s long-term sister city, and valued partner in the Tripartite Economic Alliance alongside Los Angeles.
ATEED Chief Executive Brett O’Riley, who signed the agreement on behalf of Auckland, says it signifies further great progress following a recent visit to Auckland by key Guangdong officials for the Tripartite Economic Summit Auckland 2016.

“A major delegation, led by Guangzhou Vice-Mayor Wang Dong, attended last month’s hugely successful summit, and the connections that forged helped to take the valued relationship between our two regions to another level.

“There are significant areas of opportunity to explore further, from direct trade off the back of tech, food and beverage, and advanced materials companies which attended the tripartite summit, to cultural exchanges, two-way tourism fuelled by new air links, and international education. The agreement is also focused on helping to identify major opportunities for investors in each region,” says Brett O’Riley.

Guangdong recognises Auckland as the centre of business and finance for New Zealand, as well as an important gateway to the South Pacific region, Lin Musheng told the roadshow audience.

“Along with the development of close relations between China and New Zealand, Guangdong is keen to focus on furthering collaboration with Auckland.
“That will allow us to promote inter-connection and inter-communication between Guangdong and Auckland, to build mutual trust and expand trade and economic collaborations that will benefit both regions,” he said.

The agreement specifies a mutual willingness to improve the knowledge of business and investment regulations in each region, and the desire for each party to use their resources to support businesses and investors who want to operate in the other country.

The agreement is also likely to lead to more trade delegations in both directions, particularly focused on some of the influential trade shows for tourism, conventions and international education which are held in each region.