Mayoral mission nets $20 million in immediate benefits

Published: 16 September 2015
Filed under: Investment

Mayor Len Brown has hailed a recent mayoral mission to Singapore and China as an overwhelming success, with benefits to local businesses of at least $20 million.

The Mayor and Brett O’Riley, Chief Executive of Auckland Tourism, Events & Economic Development (ATEED) visited Singapore and China during early September.

In Singapore, the Mayor delivered a lecture to the Singapore Centre for Liveable Cities and met with potential investors.

In China, the Mayor and Mr O’Riley attended the inaugural LGNZ – CPAFFC Mayoral Summit, met with current and potential investors, and witnessed the signing of several Memoranda of Understanding (MoU) between Auckland and Chinese marine industry representatives.

Auckland also signed an MoU with Chinese innovation incubator InnoHub in Guangzhou, paving the way for increased Chinese investment in Auckland companies and greater exposure for Auckland businesses to the Asia-Pacific rim market.

As part of the MoU, InnoHub will establish a NZD $20 million fund to invest in Auckland businesses. The company also intends to establish a new Auckland office and has signalled its interest in being part of the ATEED-run GridAKL innovation precinct.

“To step off the plane knowing that the Auckland economy will be $20 million better off because of this one trip is a great feeling,” says Len Brown.

“It shows that our strategy for promoting Auckland and getting international investment here is working. And there will be more significant benefits to come from this trip in the future, I’m sure.”

The MoU with InnoHub was signed by InnoHub President Hongbo Xu and Brett O’Riley, ATEED CE. Mr O’Riley says: “InnoHub is one of China’s largest network of incubators and investors. Its international partners already include the Singapore Government, Plug-and-Play, F50, Intel and Telefonica, and the company is planning expansion into Europe and the US.

“It’s clear the company values the innovation and creativity of our entrepreneurs, and sees great potential for Auckland’s young technology companies, especially in media and telecommunications. It will focus on these areas as well as mobile ecommerce for food, tourism, education and agriculture products, but will not be limited to them.” InnoHub New Zealand General Manager Xiaohui Xu says: “

InnoHub manages 800,000 square meters of incubator space and services in Guangzhou, Shanghai, Shenzhen, Beijing, Wuhan, Tianjin, Hangzhou, and Qingdao.

“In addition to our investment, we will develop a programme to assist young Auckland companies to use our space and services to enter Chinese market. We plan to launch an NZ-China e-commerce innovation competition at the China InnoFair in November this year.

“The objective is to promote and develop the next generation mobile e-commerce platform to connect New Zealand producers and Chinese consumers. We will provide seed capital, training, and assistance for 10 winners to execute their business plans.”

Len Brown adds: “This is exactly the kind of opportunity we aimed to create with the Tripartite Economic Alliance Agreement. The MoU with InnoHub makes possible some crucial connections between Auckland’s businesses and the Chinese innovation and investment communities.

“As well as investing in start-ups and helping them raise funds through its own funds and its global network of venture capitalists, InnoHub will provide mentor and training camps and offer a range of logistics solutions and service partners.”

“I am confident that we will see significant further benefits for Auckland businesses and the Auckland economy from this trip in the coming months and years. I was heartened by the discussions we had with investors who are seriously interested in investing in Auckland businesses and developing infrastructure here.”



For further information, please contact:

Glyn Jones
Office of the Mayor
021 475 897

Chris Gregory
Media Manager, ATEED
027 292 3601


Notes for editors:

  • InnoHub is China’s first internet-based entrepreneur services organisation, providing incubation, acceleration, investment and social networking services via an online cloud-based data system.
  • The company has a major interest in WeChat, China’s biggest social media company, and has created a specialised WeChat Growth Fund, worth approximately NZD$50 million, to invest in companies that innovatively use WeChat for business growth.
  • During the visit ATEED also partnered with China Southern Airways to launch a promotion for Auckland’s destination WeChat identity. WeChat boasts 500 million users around the world and ATEED uses the platform to attract Chinese tourists and connect them to Mandarin-speaking experts who can help them plan their visit to Auckland.