New recipe to boost food and beverage exports

Published: 31 July 2014
Filed under: Sectors, Food and beverage

Auckland food and beverage (F&B) businesses have a new opportunity to work with industry experts in an accelerated learning programme designed to boost Auckland’s exports and help get innovative product ideas to market.

Devised by Auckland Tourism, Events and Economic Development (ATEED) and The FoodBowl – Te Ipu Kai, and supported by New Zealand Trade and Enterprise (NZTE), the unique F&B Capability Reinforcement Workshops programme will feature the expertise and experience of F&B export specialists and provide access to The FoodBowl, Auckland’s state-of-the-art production facility.

ATEED’s General Manager Economic Growth, Patrick McVeigh says: “The F&B sector is big business, contributing $23 billion to New Zealand’s economy each year, and there are substantial opportunities to grow exports from Auckland’s innovative F&B companies.

“The workshops have been designed to provide practical advice to help businesses springboard into export markets. There will be invaluable access to resources such as The FoodBowl at subsidised rates.”

The workshops will be held across Auckland during the next year, covering a diverse range of topics including:

  • desktop market research
  • marketing, packaging design and product strategies
  • food safety regulations and HACCP principles
  • developing a food safety plan
  • process optimisation (one-on-one advice at The FoodBowl)
  • distribution channels, establishing value propositions and getting export ready
  • specific food engineering (such as retort and thermal processing, shelf life extension and UHT, pasteurisation and hot fill liquids).

The first workshop in August, ‘DIY Market Research’, will introduce businesses to consumer and customer research, provide an overview of the market and highlight trends, and reveal where free market insights can be found.

Places are strictly limited and eligibility criteria applies.

Find out more and register at


To be eligible to attend a workshop, or a number of workshops, a F&B business must:

  • operate with 50 or fewer FTEs
  • be GST registered in New Zealand
  • currently trade in a commercial environment
  • be privately owned; a Maori trust; incorporated under the Te Ture Whenua Maori Act 1993; or similar organisation managing Maori assets under multiple ownership
  • have local or international growth potential.

For further information please contact:
Janine Brennan-Lynch
Business Marketing Communications Manager – ATEED
Ph 09 365 0654 or 021 417 188

Chris Gregory
Media Manager – ATEED
Ph 027 292 3601