Tourism sector key data

Quick facts on Auckland’s tourism sector

  • Auckland is recognised as the gateway to New Zealand, with its major airport welcoming 72 per cent of visitors to the country
  • 2013 was Auckland’s biggest year ever for visitor arrivals, up 6 per cent on 2012 to 1.93m, with strong growth in its key international markets
  • For the year ending February 2013, more than 1.8 million people arrived in Auckland from overseas, and international guest nights were nearly 2.9 million (excluding the Visiting Friends and Relatives market)
  • Tourism accounts for nearly 10,000 Auckland businesses directly and indirectly, employing more than 50,000 people and contributing $4.8 billion to the local economy in 2012
  • Auckland plans to grow its tourism sector to $7.2 billion by 2021
  • The domestic visitor market makes up $2.37 billion and international visitors spend $2.46 billion in 2012
  • Australia is Auckland’s biggest visitor market, sending almost 700,000 visitors in the year ending February 2013, while China is the fastest growing market sending 193,000 visitors over the same period.

Projected growth in relevant outbound travel

Country  Long-haul outbound trips 2012 Long-haul outbound trips 2021 Total growth 2012-2021 % growth 2012-2021
China 7,952,008 19,076,980 11,124,972 140%
United States  18,019,417 21,662,040 3,642,623 20%
Australia 6,577,280 9,008,548 2,431,268 37%
South Korea 7,500,000 10,842,974 3,342,974 45%
Germany 8,896,000 11,532,381 2,636,381 30%
India 4,096,000 7,492,236 3,396,236 83%
Brazil 2,897,000 5,050,442 2,153,442 74%
United Kingdom 11,935,160 12,540,044 604,884 5%
Indonesia 1,856,000 3,072,332 1,216,332 66%
Japan 4,309,014 4,663,129 354,115 8%

 

Holiday segment arrivals into Auckland

Structure of Auckland’s visitor economy in 2012 by market (incl. GST)

Tourism activity in Auckland 2012

Visitor segment Visitors Total visitor nights Average visitor nights Total expenditure($m) Expenditure per visitor Expenditure per night
Total n/a n/a n/a 4,831 n/a n/a
Domestic n/a n/a n/a 2,374 n/a n/a
International 1,535,043 15,442,183 10.1 2,458 1,601 159
Primary leisure short stay 169,000 727,501 4.3 227 1,342 312
Primary leisure long stay 21,239 1,063,911 50.1 58 2,722 54
Primary VFR short stay 180,763 1,201,945 6.6 180 995 150
Primary VFR long stay 93,946 4,253,937 45.3 169 1,794 40
Primary business short stay 117,685 417,852 3.6 180 1,527 430
Primary business long stay 9,724 499,129 51.3 47 4,821 94
Primary education all 26,911 2,405,814 89.4 151 5,621 63
Primary business event 59,227 246,181 4.2 101 1,707 411
Primary event all 13,927 159,180 11.4 38 2,760 241
Primary other all 17,788 1,402,571 78.8 62 3,490 44
Non-primary 824,832 3,064,163 3.7 1,245 1,510 406


Hotels

Auckland continues to experience strong year-on-year growth, with occupancy peaking at a five year high of 92 per cent in February 2014.  Hotels are a fundamental component of the Auckland tourism experience, and demand exists for new stock in all categories of accommodation.

Auckland will need up to 3,400 new hotel rooms by 2021.  This represents growth in hotel capacity of up to 3.7 per cent per annum, which is equivalent to 1.44 new 275 room hotels each year.

Tourism Product Investment

Auckland is most famous for its location on the beautiful Hauraki Gulf and products to explore the gulf and its islands and gulf have been expanding in recent times.  In the last two years investors have seen the potential to grow Auckland’s offering even further with new products such as Auckland  Seaplanes starting in 2013, and Ecozip on Waiheke Island in 2012, and opening in 2014, guided walks on Rangitoto and Motutapu Islands.

  • Auckland is the home of foreign investment in Auckland tourism attractions:
  • Merlin Entertainment runs 100 attractions in 22 countries across four continents and own Kelly Tarlton’s SEA LIFE Aquarium in Auckland
  • Fullers Ferries is owned by the Scottish group Souter Holdings.
  • Tourism attractions in New Zealand are significantly owned by Māori-owned investors. These investors bring a capability to increase the scaleability of Auckland based attractions, as well as providing strategic co-investment capital, these investors include:

Tainui Group

Ngai Tahu Tourism

Ngati Whatua Tourism.