The America’s Cup returns once again to Auckland's waterfront this December with the America’s Cup World Series Auckland and culminates in March 2021 with the 36th America’s Cup Match.All of Auckland, New Zealand and the world will be watching as defender Emirates Team New Zealand competes in an epic battle on Auckland’s stunning Waitematā Harbour.
Auckland Council, the Ministry of Business, Innovation and Employment (MBIE), Mana Whenua and America's Cup Events Ltd (ACE) are working together on a comprehensive 36th America’s Cup programme that will ensure a spectacular event and maximise shared benefits for Auckland and New Zealand. See event agreements.
Guided by Mana Whenua as kaitiaki for the event, the collaborative 36th America's Cup programme will include initiatives to leverage off the Cup to protect and enhance the biodiversity of the Waitematā and Hauraki Gulf. An urban oasis, Auckland Tāmaki Makaurau is surrounded by three harbours and 3,700km of coastline, with the Hauraki Gulf providing a pristine venue for the events.
The Event Concept for the 36th America’s Cup sets out the vision and principles partners are using to guide the delivery of the event and its success. The underlying principles are Manaakitanga (a warm welcome for our visitors and all participants), Kaitiakitanga (guardianship – actively caring for our place, our environment and our people), and Kotahitanga (collaboration).
Major sporting events generate substantial benefits for Auckland and New Zealand as a whole. Past events, including Rugby World Cup 2011 and previous America's Cup campaigns have created a legacy that includes an upgraded Eden Park with a new transport hub and the redevelopment of the Viaduct Harbour and Queen's Wharf. Similarly, the benefits of the 36th America's Cup will be realised not only in the direct return on investment, jobs created, or revenue generated, but in the legacy for Auckland.
The 36th America's Cup has set a deadline for significant works which will leave Auckland with a world-class waterfront to enjoy for years to come. Formed to design and construct the infrastructure for the events, Wynyard Edge Alliance (WEA) has led the project to its successful completion, with more than 1600 people working on the build from all over the Auckland.
The America’s Cup is also an important platform for the marine industry. Ongoing investment in superyacht infrastructure is critical to ensure New Zealand keeps pace with its competitors as both a producer of quality marine products and technology, and as a destination for refit and repair, boat building and cruising. The average spend per superyacht visiting New Zealand is $2.7 million.
Despite the loss of many international visitors, the eyes of the world will still be on Auckland - with the 36th America's Cup will be broadcast to millions of households in more than 100 countries, enhancing our destination brand and generating future propensity to travel and do business here among a captive global audience. It’s anticipated to be the most-watched America’s Cup of recent times, reaching a cumulative audience of 545-1,395 million viewers.