Welcome to race ready for business!

Major events like the 36th America's Cup presented by PRADA bring with them big opportunities and equally, an array of challenges. Race Ready for Business is here to help you prepare for both, with resources to enable you to plan for and leverage the events while also managing potential disruption.

Learn more about the racing, event dates and times.

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Consents, licences and city services

FAQs about the regulatory environment for Auckland businesses during the 36th America's Cup.

How to be an accessible business

Resources to ensure your business is open and inviting to all potential customers.

Major Events Management Act

A guide to commercial restrictions around the 36th America's Cup and its sponsors.

Marketing Resources

Free resources for businesses to improve and enhance their marketing during the 36th America's Cup.

Activating your premises

Information about business dressing and making sure your business' premises are Race Ready.

Understanding and managing business impacts

During the 36th America’s Cup, large crowds and increased levels of traffic may cause disruption to normal travel routines.

Download the Race Ready Planning Workbook

An interactive workbook to help you and your teams get Race Ready for the 36th America's Cup in Auckland.

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Learn about the 36th America's Cup in Auckland.

Volunteer as a City Skipper for the 36th America's Cup.

What's on in Auckland

What to do in Auckland during the 36th America's Cup.

Proud host city of the 36th America's Cup