A range of consents, licences and regulatory approvals will be needed to enable the set-up of temporary activities and facilities related to the 36th America’s Cup presented by PRADA.
It is important that businesses understand key regulations and laws in place during the event period. Auckland business owners and managers in particular need to know about the special application process for liquor licences, outdoor dining licenses or special licenses for extended hours or operating footprints.
The following FAQs should address many of the questions that businesses will have about consents and licenses during the 36th America's Cup.
America’s Cup Event Ltd plans to open bars around 10:00 am, closing no later than 10:00 pm on race days. This is subject to change but will not exceed the consented times of 8:00 am to 11:00 pm.
No, the liquor ban will stay in place. There will be designated licensed areas throughout the Cup Village.
If you are distributing samples or flyers in a public space to promote something, you will need a licence from Auckland Council. Businesses must also comply with the Major Events Management Act (MEMA) requirements around marketing and promotional activity related to the 36th America’s Cup or risk unlawful commercial exploitation.
Compliance monitoring will be happening at key 36th America’s Cup sites including the Cup Village, Auckland fan zones and activation sites. To ensure business compliance with liquor licence laws, Auckland Council bylaws for street trading and events will be closely monitored. To report an issue related to the 36th America’s Cup in Auckland or make a formal complaint to Auckland Council, you may do so by calling Council on 301 0101 or by lodging a complaint online.