ATEED and Be. Lab are working together with businesses, the community and various agencies to ensure the 36th America’s Cup is inclusive and inviting to people of all ages and access needs.
Together we have a great opportunity to showcase Auckland’s outstanding, inclusive hosting and offer manaakitanga to all visitors by ensuring everyone can come and enjoy thrilling racing and a vibrant festive atmosphere. This will not only benefit your business in the short term during the event period but will also have a positive long-lasting impact on your operations into the future.
25% of New Zealanders live with access needs - that's more than 1 million people!
When you include access citizens' family, this accounts for 53% of the global population.
Globally, the access community controls over $8 trillion in annual disposable income.
Access customers also include parents with pushchairs and those with age-related impairments.
During the 36th America's Cup, one in four visitors is likely to have an access need such as a physical impairment, vision or hearing loss, learning impairments, short-term injuries or age-related impairment. As a business, there are a number of things you can do to make sure your facilities, products and service are accessible to all customers and visitors.
Be. Lab has made it easy for you to kick start your accessibility journey in the lead up to the 36th America's Cup with their free online assessment tool. This 30-minute self-assessment will provide you with an overview of what you’re already doing well plus key recommendations for improvement.
Putting on an event or activation around the 36th America's Cup? Developed for our Summernova event partners, this comprehensive guide outlines everything you need to know to ensure your event or venue provides a positive, welcoming experience to all guests.