Marketing resources

High-quality marketing will be vital in ensuring you promote your business effectively and stand out from the crowd.

The following resources can help you tell your brand story, promote your products and services, enhance your marketing and ultimately reach more customers during the 36th America's Cup. When planning any promotional activity, be mindful that you must comply with the Major Events Management Act.

ATEED digital marketing self-assessment

ATEED offers a FREE digital assessment that covers three key areas to help businesses identify their current needs and understand the path to digital success.

Auckland Brand Home

Tāmaki Makaurau Auckland’s brand home is your guide to understanding Auckland’s place brand, plus resources to help you share what makes our region unique.

Auckland Brand Library

The Auckland Brand Library includes thousands of free images and videos you can use to promote your business and help tell the Auckland story in your marketing.

Digital Marketing and Advertising Online

A guide to online advertising, including Facebook and Google Ads, to help grow your online reputation and reach more customers.

New Zealand Story

Market research, case studies, assets and other resources to help New Zealand's businesses enhance their global reputation.