Auckland Tourism, Events and Economic Development (ATEED) brings together a broad range of activities to develop Auckland’s economy, for a cohesive approach to lifting the region’s economic well-being.

We do this as part of the Auckland Council family – one of five council-controlled organisations (CCOs) specialising in our areas of expertise – and working with a range of partners. The council monitors the performance of CCOs, which are wholly-owned subsidiaries governed by their own boards but accountable to the council.

Find out more about what we do.

The plans we work to

We exist to help the region realise its long-term aims under the Auckland Plan. This contains Auckland Council's aspirations for transformational shifts by 2050. 

In early 2018, the Mayor and Council outlined three specific strategic priorities for us to focus on:

activities that will have the greatest impact on increasing investment in quality jobs, particularly where Auckland’s south and west can benefit
supporting Council’s priority urban regeneration areas leveraging the large-scale events coming to Auckland, including APEC and the America’s Cup in 2021.

Our approach to delivering on those priorities is summed up in our refreshed ATEED Strategy, which was released in July 2018, and in the ATEED Statement of Intent 2018-2021.

The strategy includes examples of ATEED’s successful programme delivery such as the thriving Kumeu Film Studios, the industry collaboration which led to the development of the Destination AKL 2025 visitor economy strategy, and the Tripartite Economic Alliance programme which is driving export growth for Auckland companies.

Central to our work is a new purpose that was announced at the same time as the strategy: to support the growth of quality jobs for all Aucklanders.

Our definition of ‘quality jobs’ is shared with other Council agencies: those which offer the potential for transformation through paying a living wage, present prospects for progression, and provide access to training and skill development.

In addition to the ATEED Strategy, ATEED’s programmes that contribute to Council’s overall priorities are based on the following plans:


Who we work with


A collaborative approach is vital to success, for Auckland and for us. ATEED works closely with our Council family including other CCOs (particularly Panuku Development Auckland, Regional Facilities Auckland and Auckland Transport) and local boards.

We have a wide range of external partners, sponsors and contacts including:


  • Central government, particularly the: 
    • Ministry of Business, Innovation and Employment (including Callaghan Innovation)
    • Ministry of Foreign Affairs and Trade
    • New Zealand Trade and Enterprise
    • Tourism New Zealand (alongside tourism providers)
    • Education New Zealand (alongside education providers)
    • Immigration New Zealand
  • Independent Māori Statutory Board and advisory panels
  • research and development groups
  • private sector and industry organisations and businesses.

Key documents

Information on ATEED’s work and results can be found in the documents that set out our strategy and activities, and measure our performance – including the Statement of Intent (SOI) and our Annual Report.

ATEED is legally required each year to deliver an SOI to the council, detailing our intentions over the next three years and the objectives to which we contribute.

The Annual Report tells how well we did against the key performance indicators in our SOI. The report also includes financial statements.

Find out more: