Business events are a high-value part of the region’s visitor economy and Auckland Convention Bureau (ACB), a specialist unit within ATEED, is driving the growth of Auckland’s world-class business events sector.

ACB promotes and positions Auckland in domestic and international markets as a premium destination for business events, ranging from large-scale conferences and conventions to meetings, seminars, tradeshows and incentive travel.   

Big business for Auckland 

In 2013 the value of the business events sector to the Auckland economy was $236 million, with 1.98 million delegate days recorded. 

ACB works to achieve four key outcomes in the 10-year Auckland Business Events Plan:

  • grow the value of the business events sector to $430 million by 2023
  • grow the number of delegate days to 2.55 million by 2023
  • reduce seasonality by growing demand in shoulder and off-peak periods
  • use business events to support growth and investment in key industry sectors.

ACB’s services are free to conference planners, and Auckland business event suppliers can join a membership programme. 

Download the Auckland Business Events Plan

ACB’s mandate

ACB’s main role is to market Auckland as a destination for business events. Its major objectives are to:

  • position Auckland as a premier business events destination
  • increase business events for Auckland from both domestic and international markets
  • deliver return on investment for stakeholders, especially ACB members
  • leverage business events for maximum economic benefit
  • advocate for the industry. 

ACB team members are experts in their field, with in-depth knowledge of business event products and services available throughout Auckland. The team is based in Auckland, with an Australian-based business development manager in this important market. 

ACB’s services 

  • Planning – free, impartial advice to help organisers find the right people, places and services for their event. ACB can also arrange site inspections, run Auckland familiarisation tours and provide tailored proposals.
  • Promotion – offering inspiring ideas and promotional materials to make Auckland stand out, as well as free access to our image library, brochures, maps and promotional DVDs.
  • Experiences – helping event organisers choose the right activities for their groups, from wine tastings to dolphin spotting. The team can also assist with incentive travel and booking Auckland experiences for accompanying friends and family.
  • Connections – ACB provides regular opportunities for people in the industry to stay in touch with its own team and each other through networking events and communications.
  • International bidding – helping organisers bring an international conference to Auckland.  

International bidding

ACB has a specialist team to help industry leaders and academics put forward competitive bids for bringing international conventions and events to Auckland. The team can assist organisers at any stage in the process, including: 

  • financial feasibility studies 
  • bid funding applications 
  • producing professional bid documents 
  • advice and quotes for venues, activities, accommodation and service providers 
  • free promotional resources to boost delegate numbers. 

Find out more about ACB’s services

Auckland Advocate Alliance

Auckland’s efforts to promote itself as an international destination for business events has the backing of a team of industry leaders passionate about bringing more events here.

The Auckland Advocate Alliance is a group of influential thought leaders from multiple industries and communities who are committed to growing Auckland’s business events sector, and in turn its economy. They engage with peers locally and internationally to help bring business events relevant to their sector to Auckland by opening doors, creating opportunities and communicating the economic, professional and social benefits of holding conventions in Auckland. 

International bid wins

Auckland hosted hundreds of the world’s leading researchers in cyber security at December’s PST 2016: International Conference on Privacy, Security and Trust. The three-day conference attracted more than 250 delegates and injected $350,000 into the local economy.
 

In Auckland from 9 to 12 May 2017, the World Forum on Early Care and Education is expected to attract over 800 early childhood professionals to discuss the delivery of quality services to young children. The three-day conference will contribute an estimated $1.2 million to the local economy.
 

Auckland will host the first International Council of Large Electrical Systems’ CIGRE B5 Study Committee (Protection & Automation) Annual Meeting and Colloquium in 2017. The event will attract about 250 experts in electrical power systems.

In 2018 around 800 doctors and physio and occupational therapists will come to Auckland to attend the Asia-Oceania Conference of Physical and Rehabilitation Medicine.
 

The World Congress of Environmental Health will also be held in Auckland in 2018, attracting 300 specialists, managers, students, practitioners, entrepreneurs and leaders involved with environmental health science, practice and research.
 

Key contacts

Anna Hayward
Manager Auckland Convention Bureau
Jeanette Stanton
Manager Sales and Marketing
Lisa Edser
Manager International Bidding