Our purpose is to support the growth of quality jobs for all Aucklanders.
As Auckland Council’s economic growth agency, ATEED is tasked with promoting and advocating for Auckland nationally and globally as a place to work, invest, study and visit, and ultimately helping the region thrive and succeed.
Guided by the principle of kotahitanga, or shared purpose, we facilitate collaboration between the region, business and government – particularly in key sectors; we share data, intelligence, information and analysis to improve understanding of economic development opportunities; we develop and deliver specific economic development projects with partners where there is market failure and Auckland leadership and support is required; and we transfer mature and established activities to capable owners where this is feasible.
Our wider set of economic development activities includes: business support; business attraction and investment; local economic development; trade and industry development; skills employment and talent; and innovation and entrepreneurship.
We undertake a range of work to support Auckland’s visitor economy, a critical lever for economic development. This includes our focus on destination marketing and management, major events, business events (meetings and conventions), and international student attraction and retention. This work will be driven through implementation – alongside industry – of the Destination AKL 2025 strategy.
Our two focus areas are strongly linked. The economic growth of the wider economy reinforces Auckland as a destination by creating supply chain opportunities, international links, talent and student attraction – and by making the city attractive to international business events and conventions.
Similarly, Auckland’s visitor economy is an important part of the wider economy that underwrites the amenity of the region, making it more attractive to residents and visitors alike. It provides significant employment opportunities for Aucklanders, supports other sectors including food and beverage and arts and culture, and it generates significant export revenues for the region.
Sectors of importance
ATEED focuses on the industry sectors of Auckland’s economy that are highly competitive and contribute significantly to growth, employment and prosperity.
Prioritising these sectors means we’re targeting our resources to the areas offering the greatest return.
These industries have above average growth and strong export growth.
- Knowledge intensive industries.
Industries in which the goods or services produced are considered tradeable and where the majority of the industry’s output faces international competition. These industries have marginally above average growth and strong export performance.
- Food and beverage
- Advanced materials
- Screen and creative
- Commercial services
- International tourism
- International education.
Industries that are employment-intensive and are key to providing basic economic infrastructure and supporting a city’s brand, image and global positioning.
- Construction and engineering
- Transport and logistics
- Domestic tourism
- Domestic education.