Our purpose is to help deliver on the Auckland Plan vision and outcomes, particularly related to being a city of prosperity and opportunity.
As Auckland Council’s economic growth agency, ATEED is tasked with driving innovation and leading the successful transformation of the regional economy. We do this by maximising Auckland’s potential to make our city more attractive than international competitor cities for investing, visiting, doing business, and living. By supporting the growth of a vibrant and competitive economy, we will facilitate new smart money and high-value jobs.
The council’s Economic Development Strategy guides ATEED’s response to creating major change in the way Auckland does business. We lead and support council activity in business attraction and investment, innovation and entrepreneurship, local economic development, international education, tourism and major events.
Guided also by the principle of kotahitanga, or shared purpose, we collaborate closely with a range of partners in government, business and industry to pursue Auckland’s economic goals.
Auckland Council Economic Development Strategy targets
Our strategic objectives
ATEED’s work is driven by strategic objectives based on key priorities. This framework underpins our operations and enables us to focus on the areas that will make a difference to Auckland.
We have prioritised five strategic objectives that align to the outcomes in the Auckland Plan and the Economic Development Strategy:
- Build a culture of innovation and entrepreneurship
- Attract business and investment
- Grow and attract skilled talent
- Build Auckland’s global identity
- Grow the visitor economy.
Sectors of importance
ATEED focuses on the industry sectors of Auckland’s economy that are highly competitive and contribute significantly to growth, employment and prosperity.
Prioritising these sectors means we’re targeting our resources to the areas offering the greatest return.
These industries have above average growth and strong export growth.
- Knowledge intensive industries.
Industries in which the goods or services produced are considered tradeable and where the majority of the industry’s output faces international competition. These industries have marginally above average growth and strong export performance.
- Food and beverage
- Advanced materials
- Screen and creative
- Financial services
- International tourism
- International education.
Industries that are employment-intensive and are key to providing basic economic infrastructure and supporting a city’s brand, image and global positioning.
- Domestic tourism
- Domestic education.