We are Auckland’s economic growth agency and it’s our job to ignite changes that transform the local economy.

About us


Auckland Tourism, Events and Economic Development (ATEED) helps create a future of prosperity and opportunity for Auckland and achieve our shared vision of being the world’s most liveable city. 

We contribute by leading and supporting initiatives and networks that attract talent and investment, boost business and job creation, foster innovation and an entrepreneurial culture, grow our visitor economy, and shape Auckland’s identity to stand out globally.

ATEED is part of the Auckland Council family. We partner within the family and with others – corporates, government agencies, industry clusters and universities – to build a business environment that thrives on new thinking and collaboration. 

We help Auckland businesses grow, innovate and become export ready, and we play a part in nurturing a skilled local workforce through a number of initiatives.  

With city-to-city relationships increasingly driving global investment, we also promote Auckland to high-value visitors and create chances for trade growth through these relationships, including the Tripartite Economic Alliance with Guangzhou and Los Angeles. 

Our purpose

Our purpose is to help deliver on the Auckland Plan vision and outcomes, particularly related to being a city of prosperity and opportunity.

As Auckland Council’s economic growth agency, ATEED is tasked with driving innovation and leading the successful transformation of the regional economy. We do this by maximising Auckland’s potential to make our city more attractive than international competitor cities for investing, visiting, doing business, and living. By supporting the growth of a vibrant and competitive economy, we will facilitate new smart money and high-value jobs.  

The council’s Economic Development Strategy guides ATEED’s response to creating major change in the way Auckland does business. We lead and support council activity in business attraction and investment, innovation and entrepreneurship, local economic development, international education, tourism and major events.

Guided also by the principle of kotahitanga, or shared purpose, we collaborate closely with a range of partners in government, business and industry to pursue Auckland’s economic goals. 

Auckland Council Economic Development Strategy targets


Find out more about Auckland Council’s Economic Development Strategy.


Our strategic objectives

ATEED’s work is driven by strategic objectives based on key priorities. This framework underpins our operations and enables us to focus on the areas that will make a difference to Auckland.

We have prioritised five strategic objectives that align to the outcomes in the Auckland Plan and the Economic Development Strategy:

  • Build a culture of innovation and entrepreneurship
  • Attract business and investment
  • Grow and attract skilled talent
  • Build Auckland’s global identity
  • Grow the visitor economy.

Sectors of importance

ATEED focuses on the industry sectors of Auckland’s economy that are highly competitive and contribute significantly to growth, employment and prosperity.

Prioritising these sectors means we’re targeting our resources to the areas offering the greatest return. 

Advanced industries

These industries have above average growth and strong export growth. 

  • Technology
  • Knowledge intensive industries.
Tradeable industries

Industries in which the goods or services produced are considered tradeable and where the majority of the industry’s output faces international competition. These industries have marginally above average growth and strong export performance.

  • Food and beverage
  • Advanced materials
  • Screen and creative
  • Financial services
  • International tourism
  • International education.
Enabling industries

Industries that are employment-intensive and are key to providing basic economic infrastructure and supporting a city’s brand, image and global positioning.

  • Construction
  • Domestic tourism
  • Domestic education.


See more information about Auckland’s sectors of importance.


View and download our Statement of Intent