We are Auckland’s economic development agency and it’s our job to ignite changes that transform the local economy.

About us


Auckland Tourism, Events and Economic Development (ATEED) helps create a future of prosperity and opportunity for Auckland. 

Our vision is that Auckland’s firms and workers are increasingly productive. Productivity is the key driver of prosperity and rising standards of living.

We contribute by leading and supporting initiatives and networks that attract talent and investment, boost business and job creation, foster innovation and an entrepreneurial culture, grow our visitor economy, and shape Auckland’s identity to stand out globally.

ATEED is part of the Auckland Council family. We partner within the family and with others – corporates, government agencies, industry clusters and universities – to build a business environment that thrives on new thinking and collaboration. 

We help Auckland businesses grow, innovate and become export ready, and we play a part in nurturing a skilled local workforce through a number of initiatives.  

With city-to-city relationships increasingly driving global investment, we also promote Auckland to high-value visitors and create chances for trade growth through these relationships, including the Tripartite Economic Alliance with Guangzhou and Los Angeles. 

Our purpose

Our purpose is to support the growth of quality jobs for all Aucklanders.

As Auckland Council’s economic development agency, ATEED is tasked with promoting and advocating for Auckland nationally and globally as a place to work, invest, study and visit, and ultimately helping the region thrive and succeed.

Guided by the principle of kotahitanga, or shared purpose, we facilitate collaboration between the region, business and government – particularly in key sectors; we share data, intelligence, information and analysis to improve understanding of economic development opportunities; we develop and deliver specific economic development projects with partners where there is market failure and Auckland leadership and support is required; and we transfer mature and established activities to capable owners where this is feasible.

Our wider set of economic development activities includes: business support; business attraction and investment; local economic development; trade and industry development; skills employment and talent; and innovation and entrepreneurship.  

We undertake a range of work to support Auckland’s visitor economy, a critical lever for economic development.  This includes our focus on destination marketing and management, major events, business events (meetings and conventions), and international student attraction and retention. This work will be driven through implementation – alongside industry – of the Destination AKL 2025 strategy.

Our two focus areas are strongly linked.  The economic growth of the wider economy reinforces Auckland as a destination by creating supply chain opportunities, international links, talent and student attraction – and by making the city attractive to international business events and conventions.  

Similarly, Auckland’s visitor economy is an important part of the wider economy that underwrites the amenity of the region, making it more attractive to residents and visitors alike. It provides significant employment opportunities for Aucklanders, supports other sectors including food and beverage and arts and culture, and it generates significant export revenues for the region.

ATEED's Environmental Guidelines

Our guidelines were signed off by our leadership team in June 2020 and underpin the ‘Environment and Cultural Heritage’ outcome of Auckland Council's Auckland Plan. They reflect that we are very conscious of the impacts our activities could have on the environment. 

We are committed to working to achieve the following:

1)    Protecting the environment and preventing pollution related to its activities (including that created by its suppliers and clients) 
2)    Complying with all applicable New Zealand health and safety, and environmental legislation
3)    Continually improving our performance relating to the above.

forest road

Our method to achieve the desired outcomes is to:

•    regularly (at a minimum annually) assess our activities and their effects upon the environment in a systematic and logical fashion
•    identify the actions we need to take to address each effect
•    set targets based on the actions we need to take
•    monitor our progress on each target.
All ATEED staff are required to assist in both the improvement of our Environmental Management System and achieving our identified opportunities for environmental improvement. Specifically:

•    We will continue to work with Council in alignment with the Te Taruke-a-Tawhiri: Auckland’s Climate Plan to contribute to an integrated approach to climate change 
•    Our Climate Innovation and Sustainability team leads a climate change and sustainability framework for the organisation which includes specific focus areas for corporate, Destination and Economic Development. 
•    Remain as part of the Council family’s endeavours to drive sustainable outcomes to benefit Auckland
•    We have joined the NZ Tourism Sustainability Commitment and are aligning our activities to the 14 business commitments  
•    Other initiatives include raising the awareness of the benefits of operating in an environmentally sustainable and climate resilient way through private sector operators, supporting businesses with capability packages, and providing preferential profile to organisations that embrace sustainability throughout their business.  

We will align our emissions and waste targets to those set by Auckland Council. 

Sectors of importance

ATEED focuses on the industry sectors of Auckland’s economy that are highly competitive and contribute significantly to growth, employment and prosperity.

Prioritising these sectors means we’re targeting our resources to the areas offering the greatest return. 

Advanced industries

These industries have above average growth and strong export growth. 

  • Technology
  • Knowledge intensive industries.
Tradeable industries

Industries in which the goods or services produced are considered tradeable and where the majority of the industry’s output faces international competition. These industries have marginally above average growth and strong export performance.

  • Food and beverage
  • Advanced materials
  • Screen and creative
  • Commercial services
  • International tourism
  • International education.
Enabling industries

Industries that are employment-intensive and are key to providing basic economic infrastructure and supporting a city’s brand, image and global positioning.

  • Construction and engineering
  • Transport and logistics
  • Domestic tourism
  • Domestic education.


See more information about Auckland’s sectors of importance.


View and download our Statement of Intent