Auckland Tourism, Events and Economic Development (ATEED) invests in major events, on behalf of Auckland Council, to deliver economic and social benefits for Auckland.

ATEED’s major events investment decisions are based on Auckland’s Major Events Strategy 

ATEED takes a portfolio approach to major events, which sees the value of Auckland’s Major Events Portfolio as the sum of all the events and the combined results they bring for generating visitor nights, attendance, contribution to regional GDP and liveability – making Auckland an interesting and desirable place to live, work and visit.

Below are the contracted amounts ATEED agreed to invest up to for events in Auckland’s 2017/18 Major Events Portfolio. All ATEED investments are subject to performance-based contracts.

From 2011 to 30 June 2017, ATEED-supported major events have contributed $360 million to the regional economy and generated 2,224,381 visitor nights. 

ATEED does not invest in regional or community events – these are supported by Auckland Council.

An updated Auckland Major Events Strategy is in development, to align ATEED’s major events work with the recently launch Destination AKL 2025
 

ATEED - supported events from 2017 - 2018

Date Event Venue Contracted investment (up to) Notes
Events ATEED invests in on behalf of Auckland Council        
Jul/Aug-17 New Zealand International Film Festival Various $15,000  
Aug/Sep-17 Matilda The Musical The Civic $100,000  
Aug/Sep-17 New Zealand Fashion Week ANZ Viaduct Events Centre $150,000  
Sep/Oct-17 Auckland On Water Boat Show ANZ Viaduct Events Centre and Viaduct Harbour $30,000  
Sep/Oct-17 MCKAYSON New Zealand Women's Open Windross Farm Golf Course $1,000,000  
Oct-17 ASB Auckland Marathon Various $135,000  
Oct/Nov-17 Rugby League World Cup 2017 Mt Smart Stadium $500,000  
Nov-17 ITM Auckland SuperSprint Pukekohe Park Raceway $1,000,000  
Nov-17 Taste of Auckland Western Springs $20,000  
Nov-17 Women's World League Final (Hockey) North Harbour Hockey Stadium $150,000  
Nov-17 WWXL 2017 Vector Wero Whitewater Park $25,000  
Nov-17 EQUITANA ASB Showgrounds $150,000  
Nov-17 Farmers Santa Parade City centre $45,000  
Nov/Dec-17 NZ Flower & Garden Show The Trusts Arena $30,000  
Jan-18 ASB Classic ASB Tennis Stadium $175,000  
Feb-18 Auckland Pride Parade Ponsonby Rd $45,000  
Feb-18 Splore Music and Arts Festival Tapapakanga Regional Park $20,000  
Feb/Mar-18 Volvo Ocean Race Auckland Stopover ANZ Viaduct Events Centre and Viaduct Harbour $5,500,000 For two editions of the VORAS, 2015 and 2018
Apr-18 FINA Water Polo World League National Aquatic Centre $31,000  
Apr-18 SkyCity Auckland Double Header Mt Smart Stadium $400,000  
Apr/May-18 New Zealand International Comedy Festival Various $15,000  
Apr/Jul-18 Gunter Von Hagens' BODYWORLDS Vital Hilton Auckland $10,000  
May-18 Auckland Writers Festival Various $40,000  
May-18 Auckland Art Fair Queens Wharf $30,000  
Jul-18 FIBA Basketball World Cup 2019 Asian Qualifier: Tall Blacks vs China Spark Arena $50,000  
Jul-18 Pan Pacific Youth Water Polo Festival Various Auckland locations $30,000  
Jul/Aug-18 New Zealand International Film Festival Various Auckland locations $15,000  
Aug/Sep-18 New Zealand Fashion Week ANZ Viaduct Event Centre $150,000  
Sep-18 Auckland On Water Boat Show ANZ Viaduct Event Centre $30,000  
Oct-18 NZ v Australia Rugby League Mt Smart Stadium $25,000  
Oct-18 Tonga v Australia Rugby League Mt Smart Stadium $400,000  
Oct-18 ASB Auckland Marathon Various Auckland locations $100,000  
Nov-18 ITM Auckland SuperSprint Pukekohe Park Raceway $1,200,000  
Nov-18 Monster Energy S-X Open Auckland Mt Smart Stadium $200,000  
Nov-18 Farmers Santa Parade Auckland CBD $45,000  
Nov/Dec-18 Auckland Tuatara Baseball Home Games McLeod Park $150,000  
Dec-18 Wondergarden Silo Park $125,000  
Dec-18 ASB Classic ASB Tennis Centre $175,000  
Major cultural festivals, delivered by ATEED on behalf of Auckland Council        
14-15 Oct-17 Auckland Diwali Festival Aotea Square $93,000  
27-29 Jan-18 Tāmaki Herenga Waka Festival Auckland waterfront $500,000  
1-4 Mar-18 Auckland Lantern Festival Auckland Domain $250,000  
24-25 Mar-18 Pasifika Festival Western Springs Park $350,000  
20-21 Oct-18 Auckland Diwali Festival Aotea Square $109,474