Auckland Tourism, Events and Economic Development (ATEED) invest in major events, on behalf of Auckland Council, to deliver economic and social benefits for Auckland.

ATEED’s major events investment decisions are based on the level of return for Auckland and the events’ projected performance against the outcomes of Auckland’s Major Events Strategy.

ATEED takes a portfolio approach to major events, which sees the value of Auckland’s Major Events Portfolio as the sum of all the events and the combined results they bring for generating visitor nights, attendance, contribution to regional GDP and liveability – making Auckland an interesting and desirable place to live, work, visit, play, study and invest.

Since Auckland’s Major Events Strategy was approved by Auckland Council in 2011, ATEED-sponsored major events have contributed $247 million to the regional economy and generated 1,548,000 visitor nights (from 2011/12 FY – 2015/16 FY).

ATEED’s investment in Auckland’s Major Events Portfolio in the 2015/16 financial year was $9,584,516, and its investment in the 2016/17 financial year is forecast to be $8,014,534.

A list of ATEED-supported events from 1 January 2016 – 31 March 2017 is below, with details of investments that have been publicly announced included.

In keeping with the portfolio approach, ATEED does not release details of all individual investments. This is because ATEED operates in a competitive environment when bidding for events and negotiating contracts as an event host and sponsor. Sharing these details could limit an event operator’s ability to negotiate deals with commercial sponsors, suppliers and other key partners, and/or limit ATEED’s ability to bid competitively against other events cities, such as our closest competitor cities in Australia, for world-class major events.

ATEED does not invest in regional events - the Regional Events Fund is administered by Auckland Council.

Definitions of major events and regional events are available in the Auckland Council Events Policy.

ATEED-supported events from 1 January 2016 - 31 March 2017

Date Event Location Organisation/company sponsorship provided to Sponsorship
4 - 16 Jan 2016 ASB Classic ASB Tennis Arena Tennis Auckland Region Incorporated $175,000
30 Jan - 1 Feb 2016 Tamaki Herenga Waka Festival  Queens Wharf ATEED-delivered event $514,000
29 - 31 Jan 2016 Auckland Seafood Festival Halsey Wharf Sanford Limited  
6 - 7 Feb 2016 Downer NRL Auckland Nines Eden Park and surrounds Duco Events $1,750,000
11 Feb - 6 Mar 2016 Phantom of the Opera Civic Theatre Value in kind only  
18 - 21 Feb 2016 Auckland Lantern Festival Auckland Domain ATEED-delivered event $361,639
19 Feb - 23 Apr 2016 Pop-up Globe Greys Ave, Aotea Quarter Pop-up Globe International Limited $71,000
19 - 21 Feb 2016 Splore Music and Arts Festival Tapapakanga Park SPLORE Dynamics Ltd  
19 - 21 Feb 2016 Takapuna Beach Cup Takapuna Beach Takapuna Beach Cup Ltd  
21 Feb 2016 Auckland Pride Parade Ponsonby Road Auckland Pride Festival Incorporated  
2 - 6 Mar 2016 Holden NZ PGA Championship Remuera Golf Club Professional Golfers Association of New Zealand Inc  
12-20 Mar 2016 The Ultimate Waterman  Various Surfing New Zealand  
12 - 13 Mar 2016 Pasifika Festival Western Springs Park ATEED-delivered event $291,176
18 - 19 Mar 2016 Auckland City Limits Western Springs Park Auckland City Limits Limited  
22 Apr - 15 May 2016 NZ International Comedy Festival Various New Zealand Comedy Trust  
11 - 15 May 2016 Auckland Writers Festival Aotea Centre Auckland Writers and Readers Festival Charitable Trust  
25 - 29 May 2016 Auckland Art Fair Queens Wharf North Port Events Ltd  
9 - 19 Jul 2016 Pan Pacific Youth Water Polo Festival Various New Zealand Waterpolo Association  
14 - 31 Jul 2016 NZ International Film Festival Various New Zealand Film Festival Trust  
22 - 28 Aug 2016 NZ Fashion Week Viaduct Events Centre New Zealand Fashion Week Ltd $200,000
29 Sep - 2 Oct 2016 Auckland On Water Boat Show Viaduct harbour New Zealand Marine Industry Association  
14 Oct - 6 Nov 2016 Priscilla Queen of the Desert - the Musical The Civic Value in kind only - no direct funding  
15 - 16 Oct 2016 Auckland Diwali Festival Aotea Square ATEED-delivered event $93,000
22 Oct 2016 Bledisloe Cup Eden Park Value in kind only  
30 Oct 2016 ASB Auckland Marathon Various IRONMAN New Zealand Ltd  
4 - 6 Nov 2016 ITM Auckland SuperSprint Pukekohe V8 Supercar Events Pty Ltd (as trustee for The Avesco Events Unit Trust)  
17 - 20 Nov 2016 Taste of Auckland Western Springs Lemongrass Productions Ltd  
17 - 22 Nov 2016 Royal NZ Navy 75th Anniversary International Naval Review Waitemata Harbour and waterfront Value in kind only   
20 - 27 Nov 2016 Whitewater WL Auckland Invitational Vector Wero Whitewater Park Environmental White Water Park Trust  
27 Nov 2016 Farmers Santa Parade Various Auckland Children's Christmas Parade Trust  
12 - 18 Dec 2016 FINA World Women's Youth Water Polo Championships Sir Owen Glenn National Aquatic Centre New Zealand Waterpolo Association  
14 - 21 Dec 2016 Youth Sailing World Championships Torbay Yachting New Zealand Incorporated  
2 - 14 Jan 2017 ASB Classic ASB Tennis Arena Tennis Auckland Region Incorporated  
27 Jan - 19 Feb 2017 headland Sculpture on the Gulf Waiheke Island Headland Sculpture on the Gulf Ltd  
28 - 30 Jan 2017 Tamaki Herenga Waka Festival  Viaduct Events Centre ATEED-delivered event $500,000
4 - 5 Feb 2017 Downer NRL Auckland Nines Eden Park Duco Events $1,500,000
9 - 12 Feb 2017 Auckland Lantern Festival Auckland Domain ATEED-delivered event $354,000
25 Feb 2017 Auckland Pride Parade Ponsonby Rd Auckland Pride Festival Incorporated $45,000
17 - 19 Feb 2017 Splore Music and Arts Festival Tapapakanga Regional Park SPLORE Dynamics Ltd  
25 - 26 Mar 2017 Pasifika Festival Western Springs ATEED-delivered event $250,000