We can connect you to expert advice and support to help your business keep moving forward.

Available support

Business Advice includes access to expert advice, strategy and planning to businesses in the Auckland region. This will enable businesses to address their most immediate challenges, like changing target markets and developing fresh marketing strategies, creating a digital media plan, financial planning and cashflow management, or overall business management, continuity, and strategy.

You can access advice if you are considering hibernating or closing your business, or are looking to scale. The advice should lead to a plan to overcome challenges and/or identify opportunities and map out the scope of the work required to achieve the plan. Auckland businesses can apply for up to $3000 + GST through Business Advice support.

Applications will open 1 December, 2021 (estimated date as at 17 November, 2021) 

Eligibility Criteria

To access the Business Advice support, your business must:

  • be operating with 100 full time equivalent employees or less
  • be GST registered in New Zealand
  • have a New Zealand Business Number (NZBN)
  • be operating in a commercial environment
  • be a privately-owned business or are a Māori Trust or incorporation under the Te Ture Whenua Māori Act 1993 or similar organisation managing Māori assets under multiple ownership
  • primarily operate within the Auckland Alert Level 3 boundary
  • be an existing business that is trading prior to 22 October 2021

Your business can access expert advice and support in the following areas: 

  • Business Planning, Strategy and Continuity (e.g. workforce planning, risk management, new products, new markets, new opportunities, operational improvements) 
  • Financial Planning and Cashflow Management (e.g. budgeting, forecasting, scenario planning) 
  • HR and Employee Relations and Legal (e.g. people leadership, advice about attracting and retaining staff, contract law, legal requirements, COVID-19 framework guidelines) 
  • Business Hibernation or Exit (e.g. liquidation plan and succession planning advice) 
  • Marketing Advice (e.g.  marketing strategies, value proposition development) 
  • Digital Marketing (e.g. digital marketing strategy, website strategy) 
  • Digital Enablement (e.g. digital productivity, client interaction strategy, operational digitisation, cyber security)  
  • Health and Safety Advice (e.g. working within COVID-19 framework guidelines) 
  • Advice already implemented and paid for (e.g. historic payments are ineligible) 
  • Ongoing engagement fees for existing professional services that the business is currently contractually obliged to (e.g. retainers or ongoing fees for service) 
  • Accounting annual returns services (e.g. bookkeeping, GST and tax returns, expenses reconciliation) 
  • Fees for SaaS (Software as a service) products (e.g. hosting fees, Xero subscriptions, ad spend, domain costs, recommended CRM costs) 
  • Capital expenditure (e.g. purchasing computer hardware) 
  • Consultancy services (eg: designing, developing, creating, building, auditing) 
  • Training services 
  • Mentoring services (connect with NZ Business Mentors for these services) 
  • Subscription services 
  • Conferences, seminars, networking events, retreats, team building days/event 
  • Personal physical and/or mental health consultations (medical or alternative) 
  • Services offered outside New Zealand 
  • Services already subsidised through other Government funding  
  • Catering, travel & accommodation expenses 
  • Examination fees/costs  
  • Membership fees/costs 
  • Any situation where an actual, perceived, or potential conflict of interest may exist  
Application process

Please note: Applications will open 1 December, 2021 (estimated date as at 17 November, 2021) 

Eligible businesses can apply for Business Advice via the following key steps:

Step 1 Complete the online registration form (if you need support finding a service provider, one of our Business Advisors will set up a meeting to help you). 
Step 2 Log in to your Community Account. 
Step 3 Find your referral plan, request a proposal from your service provider and apply for your Business Advice support. 
Step 4 If application is approved and contracts signed, commence work with selected service provider. 
Step 5 Tell us when the work is complete to facilitate payment to your service provider. 
Step 6 Have your say about your experience; we are keen for your feedback. 

Business readiness checklist

Before you start your application, here is what you need to have ready:

• A New Zealand Business Number (NZBN). Apply for your NZBN here.
• Be GST registered. If you aren't GST registered, find out more here.
• Check to see if your business meets the eligibility criteria above.
• Think about the service categories available and which ones would help your business the most.

Business Advice


Activate Tāmaki Makaurau can connect your business to expert advice and support to keep you moving forward. We can help with areas like financial planning and cashflow management, developing your marketing strategy, creating a digital media plan, or help with your overall business management, continuity, and strategy.


Applications will open 1 December, 2021.




Do you have a question?

See our FAQ section or contact the team at the COVID-19 Business Helpline today at info@businesshelpline.co.nz or:




Yes. Eligible businesses can register and apply for Activate Tāmaki Makaurau Business Advice, Implementation Grants, Health and Wellbeing Support and/or Business Community Resources regardless of previous government funding such as the Wage Subsidy, Resurgence Payment or Regional Business Partner Network support.

There's an NZBN for every New Zealand business, from sole traders through to companies, available free of charge. Find out your business's existing NZBN or apply for one online here.

A service provider is a business professional with an established record of providing business advice and support to clients to help them improve their business operations via business advice and implementation.

Service providers will need to be registered with Activate Tāmaki Makaurau to provide business advice and implementation grant services. Auckland Unlimited is working on the registration process for service providers and how businesses will find a service provider. More information will be available soon.

Service providers will need to be registered with Activate Tāmaki Makaurau to deliver eligible business advice services. If you have a service provider you would like to work with, ask them to visit our service provider webpage to find out more.

Business must operate within the Auckland alert level 3 boundary to be eligible to access Business Advice and/or an Implementation Grant. See details and an interactive map here.

No. There are no fees for businesses applying for Activate Tāmaki Makaurau, a fully government-funded economic support package for Auckland businesses.

No, this is not a cash payment. Activate Tāmaki Makaurau pays for specific services, for business advice and/or implementing business advice. The Resurgence Support Payment and Wage Subsidy Scheme are more suitable for businesses' cashflow concerns.

Expert advice and support to keep your business moving forward – whether that's help with financial planning and cashflow management, developing your marketing strategy, or creating a digital media plan. You might choose to look at your overall business management, continuity, and strategy.  

Auckland businesses can apply for up to $3000 + GST through Business Advice support and the total value of the support will be determined as part of the application process.

Yes, potentially, as these initiatives are related, but not dependent, on each other.

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