We can connect you to expert advice and support to help your business keep moving forward.

Available support

Business Advice includes access to expert advice, strategy and planning to businesses in the Auckland region. This will enable businesses to address their most immediate challenges, like changing target markets and developing fresh marketing strategies, creating a digital media plan, financial planning and cashflow management, or overall business management, continuity, and strategy.

You can access advice if you are considering hibernating or closing your business, or are looking to scale. The advice should lead to a plan to overcome challenges and/or identify opportunities and map out the scope of the work required to achieve the plan. Auckland businesses can apply for up to $3000 + GST through Business Advice support.

Activate Tāmaki Makaurau funding is limited and not guaranteed until businesses have successfully registered on the Activate Tāmaki Makaurau portal, requested a proposal/quote from a service provider, and had their funding applications approved.  

Registrations now open

Eligibility Criteria

To access the Business Advice support, your business must:

  • be operating with 100 full time equivalent employees or less
  • be GST registered in New Zealand
  • have a New Zealand Business Number (NZBN)
  • be operating in a commercial environment
  • be a privately-owned business or are a Māori Trust or incorporation under the Te Ture Whenua Māori Act 1993 or similar organisation managing Māori assets under multiple ownership
  • primarily operate within the Auckland Alert Level 3 boundary
  • be an existing business that is trading prior to 22 October 2021

Your business can access expert advice and support in the following areas: 

  • Business Planning, Strategy and Continuity (e.g. workforce planning, risk management, new products, new markets, new opportunities, operational improvements) 
  • Financial Planning and Cashflow Management (e.g. budgeting, forecasting, scenario planning) 
  • HR and Employee Relations and Legal (e.g. people leadership, advice about attracting and retaining staff, contract law, legal requirements, COVID-19 framework guidelines) 
  • Business Hibernation or Exit (e.g. liquidation plan and succession planning advice) 
  • Marketing Advice (e.g.  marketing strategies, value proposition development) 
  • Digital Marketing (e.g. digital marketing strategy, website strategy) 
  • Digital Enablement (e.g. digital productivity, client interaction strategy, operational digitisation, cyber security)  
  • Health and Safety Advice (e.g. working within COVID-19 framework guidelines) 
  • Health and Wellbeing Advice for your business to support your workforce (e.g. to develop plans to support wellbeing and build resilience of your employees) 
  • Advice already implemented and paid for (e.g. historic payments are ineligible) 
  • Ongoing engagement fees for existing professional services that the business is currently contractually obliged to (e.g. retainers or ongoing fees for service) 
  • Accounting annual returns services (e.g. bookkeeping, GST and tax returns, expenses reconciliation) 
  • Fees for SaaS (Software as a service) products (e.g. hosting fees, Xero subscriptions, ad spend, domain costs, recommended CRM costs) 
  • Capital expenditure (e.g. purchasing computer hardware) 
  • Consultancy services (eg: designing, developing, creating, building, auditing) 
  • Training services 
  • Mentoring services (connect with NZ Business Mentors for these services) 
  • Subscription services 
  • Conferences, seminars, networking events, retreats, team building days/event 
  • Personal physical and/or mental health consultations (medical or alternative) 
  • Services offered outside New Zealand 
  • Services already subsidised through other Government funding  
  • Catering, travel & accommodation expenses 
  • Examination fees/costs  
  • Membership fees/costs 
  • Any situation where an actual, perceived, or potential conflict of interest may exist  
Business advice support levels

It’s great to see a high demand from Auckland businesses accessing Activate Tāmaki Makaurau Business Advice support. Before you take the next steps for your business to access Business Advice, please consider the support levels below:

Activate Tāmaki Makaurau funding is limited and not guaranteed until your business has received an email to confirm funding has been approved (please refer to Step 5 below).

Application process

Eligible businesses can apply for Business Advice via the following key steps:

Step 1
Register for either Business Advice or Implementation Grant under Activate Tāmaki Makaurau programme. If you need support finding a service provider, one of our Business Advisors will help you. Remember, you only need to register once.

Step 2
Your registration will be assessed by Activate Tāmaki Makaurau.

Step 3
A referral plan is created for you by Activate Tāmaki Makaurau.

Step 4
Login to the Activate Tāmaki Makaurau portal and click on ‘My referrals’ to request a proposal from your preferred service provider. Finally, review and accept proposal, and apply for Business Advice funding.

View the business user guide for comprehensive guidance on key steps businesses need to take within the Activate Tāmaki Makaurau portal to access support.

Step 5
Your business's funding application is assessed. If your application is approved and contract is signed, commence work with your selected service provider.

Activate Tāmaki Makaurau funding is limited and not guaranteed until your business has received an email to confirm funding has been approved.

Step 6 
Tell us when the work is complete to facilitate payment to your service provider. Share your experience with us. Hearing your feedback helps us better assist other businesses.

You can view the entire process from registration to completion here

Remember, you only need to register once. Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your applications or make new applications for additional support.

Business readiness checklist

Before you start your application, here is what you need to have ready:

• A New Zealand Business Number (NZBN). Apply for your NZBN here.
• Be GST registered. If you aren't GST registered, find out more here.
• Check to see if your business meets the eligibility criteria above.
• Think about the service categories available and which ones would help your business the most.

Business Advice

 

Activate Tāmaki Makaurau can connect your business to expert advice and support to keep you moving forward. We can help with areas like financial planning and cashflow management, developing your marketing strategy, creating a digital media plan, or help with your overall business management, continuity, and strategy.

 

Registrations now open

 

Remember, you only need to register once. Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your application or make new applications for additional support.

 

Do you have a question?

See our FAQ section or access the COVID-19 Business Helpline Knowledge Hub or call:

 

 

FAQs

Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your applications or make new applications for additional support.

Your login details can be found in an email from the Pacific Business Trust (PBT) (info@pacificbusiness.co.nz), an Activate Tāmaki Makaurau partner.

You only need to register once - please don't submit multiple registrations.

View the business user guide for comprehensive guidance on key steps businesses need to take within the Activate Tāmaki Makaurau portal to access support. If you need personalised support please contact the Activate Tāmaki Makaurau Helpdesk.

Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your applications or make new applications for additional support.

If you can’t login to your existing registration, check your email to access your login details. They can be found within an email from the Pacific Business Trust (PBT) (info@pacificbusiness.co.nz), an Activate Tāmaki Makaurau partner.

You only need to register once - please don't submit multiple registrations.

Once you have access to the Activate Tāmaki Makaurau portal, you can contact the Activate Tāmaki Makaurau team by selecting ‘Have a question?’ button or the ‘Support’ page within the portal itself. This is where you can ask to have your business details updated. If you need to view your business details, select the ‘My business details’ tab.

Once a business has registered and provided all required information, their registration will be assessed by the Activate Tāmaki Makaurau team. Once approved, how soon a business can access support depends on how quickly they engage with a preferred service provider.

You can view the entire process from registration to completion here.

Activate Tāmaki Makaurau funding is limited and not guaranteed until businesses have

(1) successfully registered,

(2) requested a proposal/quote from a service provider,

(3) approved their proposal/quote, and

(4) had their funding application approved.

Yes. Eligible businesses can register and apply for Activate Tāmaki Makaurau Business Advice, Implementation Grants, Health and Wellbeing Support and/or Business Community Resources regardless of previous government funding such as the Wage Subsidy, Resurgence Payment or Regional Business Partner Network support.

There's an NZBN for every New Zealand business, from sole traders through to companies, available free of charge. Find out your business's existing NZBN or apply for one online here.

A service provider is a business that provides advice and support to businesses to help them improve their business operations. Service providers must be registered on the Activate Tāmaki Makaurau portal to have their services made available to businesses. Whilst we have made every effort to ensure these providers have the experience and capacity to support businesses, Activate Tāmaki Makaurau and our key partners don’t warrant or guarantee their skills, expertise, or experience.

Businesses are responsible for their choice of service provider, and it is important that they undertake all due diligence they consider necessary before approving relevant proposals and entering into a contract with the service provider.

If you are already working with an Activate Tāmaki Makaurau registered service provider then you may work with them. If you don’t have a preferred service provider, a business advisor can help you find one after you have completed your registration form.

All service providers need to be registered with Activate Tāmaki Makaurau to deliver eligible business advice services. If you have a service provider you would like to work with, ask them to visit our service provider webpage.

Service providers will need to be registered with Activate Tāmaki Makaurau to deliver eligible business advice services. If you have a service provider you would like to work with, ask them to visit our service provider webpage to find out more.

Business must operate within the Auckland alert level 3 boundary to be eligible to access Business Advice and/or an Implementation Grant. See details and an interactive map here.

No. There are no fees for businesses applying for Activate Tāmaki Makaurau, a fully government-funded economic support package for Auckland businesses.

No, this is not a cash payment. Activate Tāmaki Makaurau pays for specific services, for business advice and/or implementing business advice. The Resurgence Support Payment and Wage Subsidy Scheme are more suitable for businesses' cashflow concerns.

Expert advice and support to keep your business moving forward – whether that's help with financial planning and cashflow management, developing your marketing strategy, or creating a digital media plan. You might choose to look at your overall business management, continuity, and strategy.  

Auckland businesses can apply for up to $3000 + GST through Business Advice support and the total value of the support will be determined as part of the application process.

Yes, potentially, as these initiatives are related, but not dependent, on each other.

Depending on their needs, businesses can make applications for up to $3000 +GST for Business Advice, and up to $4000 +GST for Implementation Grants. Businesses can only have one current funding application at one time.

Once your initial registration has been assessed and you have access to the Activate Tāmaki Makaurau portal you may wish to apply for further support or funding. You will need to login into your existing Activate Tāmaki Makaurau account to manage this – please don’t complete the registration form more than once. Funding is also limited and cannot be guaranteed.

No, we request that the person filling out the registration be the primary contact for the business.

Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your applications or make new applications for additional support.

If you can’t login to your existing registration, check your email to access your login details. They can be found within an email from the Pacific Business Trust (PBT) (info@pacificbusiness.co.nz), an Activate Tāmaki Makaurau partner.

You only need to register once - please don't submit multiple registrations.

Once successfully registered and assessed by our team, you will have access to the Activate Tāmaki Makaurau portal. You can login to this portal to track your applications or make new applications for additional support.

Your login details can be found in an email from the Pacific Business Trust (PBT) (info@pacificbusiness.co.nz), an Activate Tāmaki Makaurau partner. You only need to register once - please don't submit multiple registrations.

Once you have access to the Activate Tāmaki Makaurau portal, you can contact the Activate Tāmaki Makaurau team by selecting ‘Have a question?’ button or the ‘Support’ page within the portal itself.

This is where you can ask to have your business details updated. If you need to view your business details, select the ‘My business details’ tab.

Once a business has registered and provided all required information, their registration will be assessed by the Activate Tāmaki Makaurau team. Once approved, how soon a business can access support depends on how quickly they engage with a preferred service provider.

You can view the entire process from registration to completion here.

First Steps provides access to health and wellbeing support for individual business owners and managers across Tāmaki Makaurau who are feeling overwhelmed, isolated or under pressure from the mental and emotional impact of ongoing COVID-19 restrictions. First Steps is part of the Activate Tāmaki Makaurau business support programme announced by the Government in October 2021.

Businesses seeking health and wellbeing support for their workforce should apply for support through Activate Tāmaki Makaurau Business Advice and Implementation Grants.

First Steps is available to business owners and managers seeking health and wellbeing support for themselves. The programme offers a range of services including learning and development resources, webinars and podcasts, and also provides individualised professional support for business owners. Access First Steps here.

Businesses seeking health and wellbeing support for their workforce should apply for support through Activate Tāmaki Makaurau Business Advice and Implementation Grants.

Yes. Businesses needing health and wellbeing support for their workforce may apply for this via the Activate Tāmaki Makaurau Business Advice and Implementation Grants.  

Business owners and managers seeking health and wellbeing support for themselves should consider First Steps.

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