About Us

Business and sector groups representing thousands of small to medium businesses across the Auckland region came together to make recommendations to the Government to bring urgent relief and set a path for recovery from COVID-19. The organisations united with one voice to advocate for our Auckland businesses.  

In late October, the Government announced a support package for Auckland businesses affected by ongoing alert levels and as the country transitions to the new COVID-19 Protection Framework.   

Activate Tāmaki Makaurau has been set up to connect Auckland businesses with that support. 


Do you have a question?

See our FAQ section or contact the team at the COVID-19 Business Helpline today at info@businesshelpline.co.nz or:


Activate Tāmaki Makaurau is the delivery programme for the business advice and mental health support for Auckland businesses announced by the Minister of Finance and the Minister of Small Business. This is led through Auckland Unlimited as the Regional Business Partner in the Auckland region, and supported by the Ministry of Business, Innovation and Employment (MBIE).


Auckland Unlimited will coordinate the wider Auckland business support network in a collective approach to reach Auckland's diverse business community, including Māori and Pacific businesses. 


Yes. Eligible businesses can register and apply for Activate Tāmaki Makaurau Business Advice, Implementation Grants, Health and Wellbeing Support and/or Business Community Resources even if they have accessed previous government funding such as the Wage Subsidy, Resurgence Payment or Regional Business Partner Network support. 

There's an NZBN for every New Zealand business, from sole traders through to companies, available free of charge. Find out your business's existing NZBN or apply for one online here.

A service provider is a business professional with an established record of providing business advice and support to clients to help them improve their business operations via business advice and implementation.

Service providers will need to be registered with Activate Tāmaki Makaurau to provide Business Advice and Implementation Grant services. Auckland Unlimited is working on the registration process for service providers and how businesses will find a service provider. More information will be available soon.

Service providers will need to be registered with Activate Tāmaki Makaurau to deliver eligible Business Advice services. If you have a service provider you would like to work with, ask them to visit our service provider webpage to find out more.

Businesses must operate within the Auckland alert level 3 boundary to be eligible to access Business Advice and/or an Implementation Grant. See details and an interactive map here.

No. There are no fees for businesses applying for Activate Tāmaki Makaurau, a fully government-funded economic support package for Auckland businesses.

No, this is not a cash payment. Activate Tāmaki Makaurau pays for specific services, for business advice and/or implementing business advice. The Resurgence Support Payment and Wage Subsidy Scheme are more suitable for businesses' cashflow concerns.

It is designed to support Auckland businesses through the uncertainty and impacts caused by COVID-19. This support will help businesses be more resilient in the future, support tough business decisions, improve businesses' ability to operate when COVID-19 restrictions are in place, and help businesses to seize future opportunities and productivity gains.

Auckland has spent more time under COVID-19 restrictions than other parts of New Zealand, which is having a significant and compounding impact on our businesses, particularly small to medium businesses and sole traders.  

This is Auckland's fifth lockdown, and the region has been in lockdown since 17 August 2021. As of November 17, Auckland has spent 92 days in Alert Levels 4 and 3, compared to 22 days for the rest of New Zealand. 

Auckland Unlimited is working closely with the wider business ecosystem in the region, including Amotai, Auckland Business Chamber, Business Events Industry Aotearoa, Employers & Manufacturers Association, Heart of the City, Hospitality New Zealand, Restaurant Association, Retail New Zealand,  Tourism Industry Aotearoa, Whāriki - Māori Business Network, Pacific Business Trust, Regional Business Partner Network and supported by MBIE.


Collectively, these organisations represent many SMEs across the Auckland regional economy. You do not need to be a member of these organisations to access Activate Tāmaki Makaurau support.