About Us

Business and sector groups representing thousands of small to medium businesses across the Auckland region came together to make recommendations to the Government to bring urgent relief and set a path for recovery from COVID-19. The organisations united with one voice to advocate for our Auckland businesses.  

In late October, the Government announced a support package for Auckland businesses affected by ongoing alert levels and as the country transitions to the new COVID-19 Protection Framework.   

Activate Tāmaki Makaurau has been set up to connect Auckland businesses with that support.


Do you have a question?

You can read our FAQ section below or simply get in contact with us


General information

Announced by the Minister of Finance and the Minister of Small Business, Activate Tāmaki Makaurau is the delivery programme for business advice and/or implementation grants, and health and wellbeing support for Auckland businesses. Activate Tāmaki Makaurau is led through Tātaki Auckland Unlimited as the Regional Business Partner in the Auckland region, and supported by the Ministry of Business, Innovation and Employment (MBIE).

Tātaki Auckland Unlimited is coordinating the wider Auckland business support network in a collective approach to reach Auckland’s diverse business community, including Māori and Pacific businesses.

Auckland has spent more time under COVID-19 restrictions than other parts of New Zealand, which has had a significant and compounding impact on our businesses, particularly small to medium businesses and sole traders. 

On December 1, 2021, Auckland had spent 106 days in Alert Levels 4/3, compared to 22 days for the rest of New Zealand.

It is designed to support Auckland businesses through the uncertainty and impacts caused by COVID-19. This support will help businesses be more resilient in the future, support tough business decisions, improve businesses' ability to operate when COVID-19 restrictions are in place, and help businesses to seize future opportunities and productivity gains.

We are no longer accepting new registrations for Activate Tāmaki Makaurau Business Advice as of 4pm on 17 February 2022 and Implementation Grants as of 4pm on 24 February. 

Please Note: Activate Tāmaki Makaurau funding is limited and not guaranteed until businesses have:

✓ requested a proposal/quote from a service provider,
✓ approved their proposal/quote, and
✓ had their funding application approved via email.

For businesses already registered, available funding levels are visible within the Activate Tāmaki Makaurau Portal.