Seeking events that predominantly drive domestic tourism, support Auckland’s unique identity, and make it a place where people love to live, and love to visit. 

The first application window for the Auckland Business Events Fund will be open from 1–30 April 2021, and we will be accepting applications for business events that take place any time from now until 30 June 2024. 

The first step in the process is to schedule a pre-application conversation, so please get in touch as early as possible by emailing us to request a call back, or see the links below for detailed descriptions of the programmes and eligibility criteria. 

The Auckland Business Events Fund will have three application windows each year during which you can apply for funding support for activity that meets the respective programme objectives. 

The Auckland Business Events Fund is part of the Government’s $50 million Regional Events Fund (REF) which aims to stimulate domestic tourism by supporting existing events to continue to operate or supporting new events to form. It is designed to stimulate travel between regions through holding events, supporting the tourism and events sector, and helping to replace some of the spend lost from international tourists due to the COVID-19 pandemic. For more information, visit the Ministry of Business, Innovation and Employment website (MBIE). 

The Auckland Business Events Fund, available through REF support, allows for contestable funding rounds that will be used to focus on developing, securing and/or enhancing new and existing business events for Auckland that ensure economic benefit to the region is maximised and the region’s assets and venues are optimised, whilst also encouraging out-of-region visitation.   

Applications will be assessed based on economic, social and sustainability criteria, with weighting towards the economic benefit that business events bring, replacing the loss of international visitation and assisting to create opportunities for exposure of Auckland’s key sector industries and industry advocates – aided by the procurement of confirmed business events that help to grow Auckland’s profile both nationally and internationally. 

More information about the REF:  

In 2020, Auckland and Northland were allocated funding through MBIE to promote domestic tourism through business and major events – to replace some of the income lost by tourism businesses through the border closures for COVID-19.  

Auckland received $17 million, which will be distributed through three key programmes: 

  • Auckland Business Events Fund: business events that drive visitation to Auckland and enhance the city’s reputation as a global business events destination. See more here. 

  • Major Programme: events which bring significant benefits from outside Auckland. These events are larger scale, attracting 5000+ visitors, and often having an international focus. These events are open to the general public. See more here.

  • National Programme:  events which bring benefits from outside of Auckland, but mainly from within New Zealand. These events are open to the general public. See more here.

To apply:   

The first step in the process is to schedule a pre-application conversation, so please get in touch as early as possible by emailing businessevents@aucklandnz.com  to request a call back, or see the links below for detailed descriptions of the programmes and eligibility criteria.  

 

 

*  A business event has a common interest or vocation and includes conferences, conventions, symposiums, congresses, meetings, incentive travel programmes, marketing events, public trade shows, product launches, exhibitions and study tours or training programmes.