Aussies tempted to holiday in Auckland for a short break

ATEED has once again partnered with Tourism New Zealand and Auckland International Airport Limited to highlight Auckland as a short break destination to Australian leisure travellers in New South Wales and Queensland.

The campaign ‘Auckland. One City. Two Worlds’ shows the juxtaposition of Auckland’s city experiences against the stunning nature experiences on offer, and emphasises how close in proximity the ‘two worlds’ are.

The campaign includes new interactive footage and imagery, and a 30-second video shot over December 2016 and January 2017, highlighting some of Auckland’s fantastic leisure experiences and attractions, which are just a short flight from Australia’s east coast.

This content gives Aussies a taste of what Auckland has to offer in a number of ways, including the use of interactive and immersive Facebook advertising that allows users to click through to content, view the video and view 360 footage to explore the region by tilting a mobile phone.

The February campaign also included digital display advertising and content developed with The Guardian Australia highlighting key experiences and regions in more detail.

Take a look at the campaign video here:

Auckland partners with Australia’s online lifestyle guide, The Urban List

ATEED and The Urban List have partnered to promote Auckland as a short break destination in the Australian market from March to May. The Urban List campaign includes three advertorials and a video that will be shown to a potential audience of more than 2.2 million across Australia.

You can view the video below and second article here.

Travel Associates magazine provides inspiration to explore Auckland this autumn

An Auckland feature was included in the autumn issue of Travel Associates Inspirations magazine, as part of ATEED’s continued work to encourage high-end clients to book an Auckland short break holiday. A digital campaign will also run during autumn and promote existing video content through social media.

You can read the Auckland feature here