Destination AKL is been developed by ATEED in collaboration with industry.

Delivering Destination AKL 2025 priorities

It is now more nearly 18 months since we released our ground-breaking Destination AKL 2025 strategy developed in collaboration with industry. Since the launch, we have set about delivering some of the major priorities within the strategy, which involves the wider industry working together towards...

Published: 29 OCT 2019
Go with Tourism ATEED initiative is now being extended by the government to be a national initiative

Go with Tourism makes rapid progress

ATEED’s game-changing online job-connector platform to address the growing skills shortages facing tourism – New Zealand’s largest export industry – is going from strength to strength. Go with Tourism was launched in April and is already shifting the perceptions many young people have about...

Published: 29 OCT 2019
A young person working as a visitor guide at the Sky Tower

Towards a sustainable visitor economy

Thanks to the support of industry, the new Destination Committee – which features three industry representatives – and other partners, we have made great progress in delivering key initial focus areas of the Destination AKL 2025 strategy released last year. Destination AKL 2025 is not our plan –...

Published: 02 APR 2019
Sky walk on Sky Tower

New research sheds light on what young people think about tourism

New research delving into the minds of New Zealand’s young people has uncovered some fascinating insights into what they think about working in tourism and who influences that thinking.  Tourism is the country's number one export earner, worth $36 billion annually and directly employs more than...

Published: 22 AUG 2018
Auckland Diwali Festival 2016

Capture the colour and action of the 16th Auckland Diwali Festival

Auckland Diwali Festival – one of Auckland’s biggest and most colourful cultural festivals – takes place in Aotea Square and Queen St (between Wellesley St and Mayoral Drive) this Saturday Sunday 14-15 October, from noon until 9pm. Tens of thousands of people are likely to attend this celebration...

Published: 11 OCT 2017
New programme to develop Auckland tourism ‘ambassadors’ launches

New programme to develop Auckland tourism ‘ambassadors’ launches

A new initiative to develop Auckland tourism ‘ambassadors’ has been launched today, with the ultimate aim of enhancing the experience of visitors to our region. The training programme is designed to upskill frontline staff from Auckland tourism businesses, helping them expand their local...

Published: 14 SEP 2017
Cruise ship sailing past Rangitoto

Auckland set to sail into a record cruise for 2017/18

The cruise season has officially kicked off for 2017/18 with record numbers of passengers set to sail into Auckland over the next eight months. According to Cruise New Zealand forecasts, Auckland is expecting 123 ship visits, bringing with them an estimated 300,000 plus passengers, and...

Published: 07 SEP 2017
John Kirwan takes in the ocean view from Waitawa Regional Park

Rugby legend inspires Aucklanders to love their weekend

Sir John Kirwan is playing a starring role in a new campaign encouraging Aucklanders to get out and explore the Auckland region on their weekends.  The 12-week campaign, created by Auckland Tourism, Events and Economic Development (ATEED) on behalf of Auckland Council, showcases a diverse range...

Published: 01 SEP 2017
Princess Wharf i-SITE

i-SITE Princes Wharf heralds new visitor experience

Visitors to Auckland’s new i-SITE and Department of Conservation Visitor Information Centre are set to get star treatment with a team of consultants providing a personalised, insider’s guide to New Zealand. Opening on 1 September, i-SITE Princes Wharf has been designed with the visitor’s needs in...

Published: 31 AUG 2017
Tourism Team Updates aug 2017

Tourism team updates

Most of you will be aware that Head of Tourism Jason Hill is leaving ATEED in October to pursue his own business interests in the sector. Jason has done a fantastic job helping support the development and growth of Auckland’s visitor economy over the past six years. Recruitment for the Head of...

Published: 17 AUG 2017