Reactivate Tāmaki Makaurau

Want to register for an Explore Tāmaki Makaurau Voucher?


On 1 December 2021, the Government announced the Reactivating Tāmaki Makaurau Auckland Support Package to help revive economic, social and cultural activities in Tāmaki Makaurau Auckland this summer.

The $25.5 million package was put together with the help of Auckland Council and Tātaki Auckland Unlimited, with targeted support options for our Auckland events, attractions, facilities, cultural venues and programmes.

As well as an additional $12 million funding to food organisations for the festive season, the programme includes:

• A $10 million Local Activation Programme to support new and existing events and activities at regional and local levels through a contestable fund.
• A $12 million voucher and discount programme, Explore Tāmaki Makaurau this summer, to encourage friends and whānau to visit Auckland attractions, facilities and cultural venues this summer.
• $2.5 million for a destination marketing campaign to promote Tāmaki Makaurau Auckland to locals and encourage visitors from outside the Auckland region. 

Tātaki Auckland Unlimited will be leading the activity outlined above and is working with our partners through the details of these programmes.

This new support package will go some way in lifting the spirits of Aucklanders and giving them the chance to enjoy our region over summer whilst supporting businesses and local communities.

For more information:
Read the media release from the New Zealand Government
• Read the Tātaki Auckland Unlimited statement



Explore Tāmaki Makaurau Voucher Programme


The $9 million programme funded vouchers to encourage Aucklanders to enjoy experiences across Tāmaki Makaurau between January and June 2022.

Over 100,000 vouchers were used by Aucklanders to cover or contribute towards booking experiences with local activity and attraction operators. Registrations for vouchers closed on 25 February and six voucher draws took place from January to April 2022.

More than 100 Auckland attraction and activity operators benefited from the programme.

While the Explore Tāmaki Makaurau Voucher Programme has closed, you can discover more of what’s happening in Auckland here.

Local Activation Programme


The $10 million contestable Local Activation Programme Fund has been created to support summer programming for business associations, mana whenua and community groups, cultural organisations and event organisers.

Its primary aims are to support the reactivation of our town centres and increase participation in arts and cultural programming, activities and events for Auckland families, thereby enhancing wellbeing in our community and stimulating economic activity for the cultural sector in particular.

The fund will support initiatives that build on or and complement the calendar of activities, activations and events in Auckland over the summer. Funding applications opened on 8 December.

Explore Tāmaki Makaurau Discount Programme


As part of the ‘Thank you Auckland’ stimulus package, this $3 million fund will help Aucklanders and their families enjoy a fun-filled summer with free or discounted access to some of their favourite facilities and activities.

The contestable fund is available to council or community-owned or operated cultural and recreational facilities as well as commercial cultural and recreational facilities and programmes widely accessible to the community. The programme runs from 15 December to 30 April.




To access business advice, support to put new or existing business advice into action, health and wellbeing support, and business community resources for your Auckland business, please go to the Activate Tāmaki Makaurau website at