As the most densely populated urban area in New Zealand, Auckland – known as Tāmaki Makaurau in Māori – is a diverse and multicultural city.

Here you’ll find a welcoming culture and encounter open and friendly people.

There’s something for everyone in this unique city, from fantastic restaurants, festivals, a vibrant nightlife, theatre, boutique shops and large malls, through to beaches, long walks, cycling and paddle boarding.  

Sign up to learn more about how you too could live life at your own pace in the big city with the small town vibe.

We made the smart move

Meet people from around the world who have relocated to Auckland, and have never looked back.

Brad, SAP Team Lead at Auckland Transport

Find out why Brad and his family moved from South Africa to the beautiful Gulf Harbour, on Auckland’s Whangaparaoa Peninsula.

Tiffany, Senior Transportation Planner at Harrison Grierson

Hear why Tiffany decided to relocate from the United States of America and make Auckland’s city centre her new home.

Laura, Technology Business Owner

Find out why Laura and her family moved from Sydney, Australia to the beautiful Devonport, on Auckland’s North Shore.

Dave, Project Manager at McConnell Dowell

Hear why Dave decided to relocate from the United Kingdom and make Auckland’s Mellons Bay his new home.


Discover Māoritanga (Māori culture)

Arrive in Auckland and you’ll instantly notice our vibrant indigenous Māori culture. Home to iwi o Tāmaki Makaurau (tribes of Auckland), Māoritanga is alive and thriving, and can be seen, heard and felt wherever you are in the city - from our schools, parks and community, to our people, language and way of life. The Māori values of manaakitanga (respect for one another), whanaungatanga (a sense of connection) and wairua (a sense of spirit) still guide us today, so when you come to Auckland you’ll discover a certain warmth and aroha (affection) that permeates throughout our beautiful city. We welcome you with open arms.

What is a pepeha?

In the videos above, Tiffany and Brad each say a ‘pepeha’ at the end. This is a form of personal introduction and one of the ways Māori show respect for, and connection with, the people they’re talking to. Māori have a deep connection to the land and their tūpuna (ancestors) – the pepeha introduces the landscape the speaker is connected to (for example the mountain or river), as well as their geneology. 

Career opportunities in Auckland

Auckland is experiencing rapid growth across the construction and technology sectors. With numerous large-scale projects underway, there are more career opportunities than ever before.

Start planning your Auckland Smart Move

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