Auckland's fashion and shopping culture has exploded.


Kiwi fashion names such as Karen Walker, Trelise Cooper and Kate Sylvester are well-known on the world stage, but now there’s a whole new generation of tastemakers in the stylish city of Auckland. Here, we profile four top fashion talents to follow in Auckland – all in neighborhoods as chic as their designs.

Maggie Marilyn

Barely a year old, this high-end Kiwi label known for “livable luxury” won fans from its very first collection, including Net-a-Porter (the inaugural stockist). At age 23, designer Maggie Hewitt is already building an empire with her ethically sourced, environmentally conscious range. Think elegant basics with a twist – raw-edge frills, cascading ruffles, opulent silk and versatile denim. The label has stockists all over the world, and in Auckland you can see it at The Shelter, an exclusive clothing and design concept store just off Ponsonby Road (the city’s most famous shopping strip). Wander down this vibrant street to browse hip boutiques and dine at some of Auckland’s most famous restaurants. 

The Shelter, 78 Mackelvie Street, Ponsonby


Launched more than a decade ago as a clothing label, Lonely has more recently gained global attention for its lingerie and swimwear collections – and its accompanying movement for body positivity. Designer Helene Morris features raw images of diverse women in the ongoing Lonely Girls Project (including Lena Dunham from Girls). The brand is best known for its striking multi-strap bras, high-waisted knickers and understated dark-toned swimwear. It has stockists all over the world and two Auckland locations – Newmarket’s minimalist-chic store is the newest. Newmarket is a shopping mecca just a short walk from the Auckland War Memorial Museum in the Domain (the city’s oldest park).

6B Teed Street, Newmarket. 

Harman Grubisa

Design duo Harman Grubisa was an instant hit at its first New Zealand Fashion Week (2016), and followed up by winning the prestigious Woolmark Prize this year. From showstopping coats and beautifully tailored dresses to luxurious suiting, it’s all designed with longevity in mind – these are investment pieces for the ultra-chic. The flagship store on Jervois Road sits beside some of the most expensive real estate in the country. It’s also a short walk (across a pedestrian bridge) to Westhaven Marina and the waterside Wynyard Quarter

20 Jervois Road, Ponsonby.

Deadly Ponies

Forget the garish, logo-emblazoned “it” bags – Deadly Ponies’ quirky, high-quality leather handbags and accessories are what the cool crowd covets right now. Inspired by the tradition of equestrian leatherwork (hence the name), Deadly Ponies is renowned for its fine materials, handcrafted brass hardware and artisanal ethos. More recently, it has branched into luxe leather and shearling jackets. The newest Deadly Ponies store is in Britomart, a hip retail and dining precinct in restored heritage buildings downtown, on the waterfront. It’s a compact area to explore on foot and is adjacent to the ferry terminal, from which you can cruise across the harbour to beautiful Waiheke Island or Rangitoto.

52 Tyler Street, Britomart