Jason Hill, Head of Tourism at Auckland Tourism, Events and Economic Development (ATEED), has been elected to the Pacific Asia Travel Association (PATA) board for a two-year term.
PATA is a not-for-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism in the Asia Pacific region.
Its aim is to enhance the sustainable growth, value and quality of travel and tourism in the region.
Hill is the only New Zealander on the 15-strong board and was elected at the PATA annual meeting held in Guam on May 21.
“I’m looking forward to contributing to the continued growth and development of tourism in the Asia Pacific region and making some exciting new connections for ATEED, Auckland and New Zealand,” he says. “As an industry we need to focus on the future development of our people, telling aspirational stories that spell out the amazing career opportunities for young people in the sector, and encourage more of them to embark on senior management careers. Destination management and planning is another key area of personal interest and where all destinations need to do a better job of understanding and planning for growth’’
Hill is also a board member of Cruise New Zealand and a trustee of Te Araroa National Walkway Trust.
He has previously been on the I-Site New Zealand board, and was Tourism New Zealand’s regional manager Japan and Korea, based in Tokyo.
Hill played an integral role in bringing the inaugural PATA Global Insights Conference to Auckland in 2015 which will be held once again in Auckland on September 30 this year with plans to make this an annual event in Auckland.
The conference attracts international thought leaders from global brands and organisations speaking on this year’s theme of the importance of connectivity in future tourism destination development.
“The PATA Global Insights Conference will provide the New Zealand industry the opportunity to hear from thought provoking speakers about how the global landscape is changing for the visitor economy and provide a platform for discussion of what we can be doing to adapt and bring new thinking here,” says Hill.
The association which was formed in 1951 provides advocacy, research and innovative events to its member organisations, comprising government, state and city tourism bodies, international airlines, airports and cruise lines, educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
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