The existing economic model of taking natural resources, making, using, then disposing of products cannot be sustained.

Cities, enterprises and communities need a new economic model – the circular economy.  

The circular economy designs out waste and pollution, keeps products and materials in use and regenerates natural systems. Transition to a circular economy requires fundamental redesign of existing systems, innovation and incorporation of new technology and smart materials.

cities and communities need a new economic model - the circular economy

Pam Ford, General Manager Economic Development for Auckland Tourism, Events and Economic Development (ATEED) says ATEED worked with the Sustainable Business Network to understand how Auckland could benefit from moving to a circular economy.

“Auckland could be $6-$8 billion better off, with much lower carbon emissions by 2030. We could create new economic opportunities for our businesses and our people, and enable a more resilient future for Auckland."

From there, we discovered a lack of awareness and understanding about how circular economy principles apply to business and industry. 

"We found Auckland businesses need information, tools and skills to enable them to use circular economy ideas to create new opportunities and reduce their reliance on finite resources.” 


Circular Economy – A new dynamic for Auckland businesses (May 2018)


‘Circular Economy: A new dynamic for Auckland Businesses', is an ATEED insights paper which provides economic perspectives on a circular economy.

This insights paper is based on a comprehensive report facilitated by the Sustainable Business Network (SBN) entitled, ‘The Circular Economy Opportunity for Auckland and how business can realise it

For Auckland businesses, pursuing process and product innovations that reflect circularity will create new forms of value, open up new markets and support sustainable growth by reducing reliance on finite resources. The report provides the opportunity to encourage and motivate you to take a co-ordinated approach to drive Auckland towards a circular economy.




XLabs - Circular economy lab for Auckland businesses

Xlabs together co-creating the future to be circular

One of ATEED’s first circular economy initiatives was a circular innovation programme made in partnership with Circularity, XLabs

XLabs was a series of five one-day workshops, delivered by Circularity. Circularity help businesses understand circular economy principles, build in-house capability and design business solutions using its Circular by Design methodology.

Auckland businesses from the tourism, consumer goods, built environment and transport sectors brought 18 teams of three to six people and their business challenges to XLabs.

Participants worked together to create innovative circular solutions for real-life business challenges Auckland companies are facing. They created, prototyped and market test circular economy innovations, which ultimately accelerated circular economy innovation in Auckland.