With a huge variety of excellent filming locations, Auckland has recently been the production base for international and local feature films such as Mr. Pip, Emperor, Evil Dead and My Wedding and Other Secrets, and television productions such as Power Rangers and Nothing Trivial alongside local and international television commercials.
The screen industry is a key economic sector for Auckland, employing more than 6000 people in 1440 businesses. Auckland contributed $2.297 billion (77 per cent) of New Zealand’s screen industry revenue in 2011.
Due to film and television production’s reliance on public spaces – often under tight timeframes – Auckland Council can make the region more attractive for film producers. The new regional protocol includes elements from the former Auckland City Council’s document.
Auckland Mayor Len Brown has expressed his full support for the initiative. “A new Auckland Film Protocol is an important step to help us maximise Auckland’s growing reputation as a base for multi-million dollar international productions. It signals Auckland’s strong support for the screen industry, as it is crucial that we make it as easy as possible for filming to take place here.”
“The protocol has been carefully constructed to ensure the right balance between being film-friendly, and ensuring Auckland’s fantastic natural environment, and the rights of all residents are taken into account.”
Led by Auckland Tourism, Events and Economic Development’s (ATEED) sector team Film Auckland, the draft protocol’s development included significant input from council organisations including Auckland Transport and Watercare Services, and departments responsible for parks, building control, planning and local boards.
Michael Brook, Manager Film Auckland, says the film industry, business associations, Ngati Whatua, and special interest groups such as the Waitakere Ranges Protection Society had input into the draft protocol.