Auckland Tourism, Events & Economic Development (ATEED) recently partnered with Flight Centre Australia to create a series of videos showcasing Auckland as an ideal destination for a short-break.
Three themes told our Auckland story: nature, food and wine, and top things to do in Auckland.
The videos were shared across Flight Centre’s social media channels in April and performed incredibly well.
The teaser video reached more than 96,000 people and resulted in more than 1,000 engagements.
The full video, which features all three themes, reached more than 130,000 people and had more than 3,000 engagements that included 46 shares, which is particularly impressive for the Flight Centre Australia audience.
The project with Flight Centre ran in conjunction with ATEED’s recent short-break campaign, which aims to bring more Australians over to Auckland for a 2-5 day holiday over the winter and spring shoulder season.
Objectives focused on building awareness that Auckland is an easy place to get to for a holiday, and to motivate the audience to visit aucklandnz.com to plan their trip.
The short-break campaigns were formed from a recommendation in the Destination AKL 2025 strategy to target specialised market, with an emphasis on the eastern seaboard Australian market.