As a result of these wins, more than 100 different business events have been secured and will be held at various times over the next nine years, injecting millions of dollars into the regional economy.
These wins will see the region host more than 52,848 international and domestic delegates between 2018 and 2027, who will stay a total of 120,834 visitor nights.
Auckland’s market share for business events increased by 2 per cent to 37 per cent (YE June 18). Auckland hosted the greatest proportion (26 per cent) of multi-day conferences and conventions, generating 35 per cent of total multi-day conference and convention delegate days.
Another highlight over the last year has been the establishment of a group of world-leading experts and senior leaders in the business events sector who have been enlisted to help further enhance Auckland’s reputation and presence in the international market place.
The Auckland International Business Events Advisory Group (AIBEAG) provide strategic guidance and market intelligence within the highly competitive business events market as well as fostering new international connections.
Business events play an important role in supporting the sustainable growth of Auckland’s visitor economy.
The Destination AKL 2025 Strategy recognizes the importance of business events to our region, with current forecasts suggesting that the total value of the sector will reach $438 million in 2025.
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