Destination AKL is been developed by ATEED in collaboration with industry.

Delivering Destination AKL 2025 priorities

It is now more nearly 18 months since we released our ground-breaking Destination AKL 2025 strategy developed in collaboration with industry. Since the launch, we have set about delivering some of the major priorities within the strategy, which involves the wider industry working together towards...

Published: 29 OCT 2019
Go with Tourism ATEED initiative is now being extended by the government to be a national initiative

Go with Tourism makes rapid progress

ATEED’s game-changing online job-connector platform to address the growing skills shortages facing tourism – New Zealand’s largest export industry – is going from strength to strength. Go with Tourism was launched in April and is already shifting the perceptions many young people have about...

Published: 29 OCT 2019
A young person working as a visitor guide at the Sky Tower

Towards a sustainable visitor economy

Thanks to the support of industry, the new Destination Committee – which features three industry representatives – and other partners, we have made great progress in delivering key initial focus areas of the Destination AKL 2025 strategy released last year. Destination AKL 2025 is not our plan –...

Published: 02 APR 2019
Elemental AKL - Auckland's newest winter festival, coming July 2019

Winter is coming

While we have either invested in, or delivered, another strong summer of major events in Auckland – including the ASB Classic tennis, the hugely popular Auckland Diwali and Lantern cultural festivals, and another season of The Pop-Up Globe – much of our forward focus has been on developing a strong...

Published: 02 APR 2019