Auckland's economy provides multiple opportunities to innovate, grow or start your business. Connect to the right contacts, resources and opportunities here.

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New Zealand’s economic powerhouse, Auckland generates 38 per cent of national GDP and is home to 36 per cent of the country’s workforce. An Australasian innovation hub, Auckland is home to 54 per cent of New Zealand’s tech sector, a billion-dollar screen production industry and specialist manufacturing industries, including biotech, robotics, precision engineering and marine and navigation products.

Growing business in Auckland
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Tech Tāmaki Makaurau
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The technology industry is in demand. Tech Tāmaki Makaurau is a three-year programme of action to grow Auckland’s technology industry, to create jobs and to attract talent and investment to the region.

Create Auckland 2030
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Create Auckland 2030 is a 10-year plan to grow the creative economy in Tāmaki Makaurau Auckland. The plan recognises how Auckland creatives and creative industries enrich the cultural and economic life of Tāmaki Makaurau and its diverse communities.

Activate Tāmaki Makaurau
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Business Community Resources

The Activate Business Community offers instant access to the latest business tools, resources, events and networking opportunities – all designed to help you and your business move forward. The platform is free to join, and updated regularly by Auckland’s leading business support providers.

Health and wellbeing sources

First Steps is here to relieve some of the pressure building upon your shoulders. Tailor-made to meet the needs of business leaders & owners, with access to self-guided assessment tools, resources and wellbeing professionals. Confidential and free to access.


Do you have a question related to Activate Tāmaki Makaurau? Get in contact with us


Access insights and data on Auckland's economy through the Auckland Growth Monitor and the Auckland Index. These complementary tools provide up-to-date information across a broad range of economic areas, from business innovation to GDP and population growth.

Want to hear about the latest offerings for Auckland businesses?

Learn about funding available, practical tools and resources, and other great Auckland initiatives to help you and your business.