Auckland and Northland have signed an MOU that cements the natural geographical and economic bonds between Auckland and northland

MOU cements natural bonds with Northland

Our partnership approach was exemplified by September’s signing of a ground-breaking agreement with Te Tai Tokerau Northland’s economic development agency Northland Inc. The agreement, in the form of a memorandum of understanding (MOU), cements the natural geographical and economic bonds between...

Published: 29 OCT 2019
Destination AKL is been developed by ATEED in collaboration with industry.

Delivering Destination AKL 2025 priorities

It is now more nearly 18 months since we released our ground-breaking Destination AKL 2025 strategy developed in collaboration with industry. Since the launch, we have set about delivering some of the major priorities within the strategy, which involves the wider industry working together towards...

Published: 29 OCT 2019
Go with Tourism ATEED initiative is now being extended by the government to be a national initiative

Go with Tourism makes rapid progress

ATEED’s game-changing online job-connector platform to address the growing skills shortages facing tourism – New Zealand’s largest export industry – is going from strength to strength. Go with Tourism was launched in April and is already shifting the perceptions many young people have about...

Published: 29 OCT 2019
A young person working as a visitor guide at the Sky Tower

Towards a sustainable visitor economy

Thanks to the support of industry, the new Destination Committee – which features three industry representatives – and other partners, we have made great progress in delivering key initial focus areas of the Destination AKL 2025 strategy released last year. Destination AKL 2025 is not our plan –...

Published: 02 APR 2019
New programme to develop Auckland tourism ‘ambassadors’ launches

New programme to develop Auckland tourism ‘ambassadors’ launches

A new initiative to develop Auckland tourism ‘ambassadors’ has been launched today, with the ultimate aim of enhancing the experience of visitors to our region. The training programme is designed to upskill frontline staff from Auckland tourism businesses, helping them expand their local...

Published: 14 SEP 2017
Cruise ship sailing past Rangitoto

Auckland set to sail into a record cruise for 2017/18

The cruise season has officially kicked off for 2017/18 with record numbers of passengers set to sail into Auckland over the next eight months. According to Cruise New Zealand forecasts, Auckland is expecting 123 ship visits, bringing with them an estimated 300,000 plus passengers, and...

Published: 07 SEP 2017
Couple sitting on bean bags with city in the background (credit: ATEED / Chris McLennan)

Record numbers of visitors make Auckland’s peak summer season the hottest yet

Storms came and went, but it was a long, scorching summer for Auckland as far as tourism goes, with a record number of more than 1.15 million arrivals during the year’s peak season (Dec-March), and a record spend of $3.13 billion. The mercury rose steeply on visitation from the United States (up...

Published: 12 MAY 2017