There’s a lot to think about when you’re starting a business, and it can seem overwhelming. The team at Business.govt.nz have great tips, tools, visual guides and case studies that will point you in the right direction. They cover key areas such as business planning, how to set up a business and business finance.
Starting a new business means starting a new brand. A brand is your name, logo, slogan and how you sell your products or service. All help to create the feeling customers get when they come across your business. Learn how to build a strong brand using helpful templates.
Estimating costs and income is key for any new business, whether you’re a fast-moving start-up or still weighing the pros and cons of leaving your day job. These numbers will help you decide if your business is viable or not, and show you a quicker path to breaking even and long-term profitability.
There isn’t a one-size-fits-all formula when it comes to business planning and preparing a business plan. But there are some key things you should consider such as your strengths, weaknesses, opportunities and threats, and how you plan to capitalise on them. Check out Business.govt.nz for free templates — ones for start-ups and a quick-focus template for growing businesses.
If you’re about to put large amounts of money into a new business, it’s worth doing some research first. Looking at the market you’ll be operating in, your direct competition and indirect competition are crucial and rely on accurate research. The market and competition will always be changing so repeat this process regularly. Learn how to define your market and the competition, with tips on how to use stats.