A few years ago Chris Cullen was making superb hot sauces at home, selling them at Clevedon Market, and hanging onto his IT job to pay the bills.

That all changed when ATEED connected Chris with New Zealand Trade and Enterprise funding for marketing, helped him get to The Food Show, and introduced him to the food production facilities at The FoodBowl. Pretty soon Chris was quitting his day job, selling Culley’s hot sauces through supermarkets, and ramping up his business to take on the world.


I can’t sing the praises [of The FoodBowl] enough. The scalability, the certification, the equipment, the staff. The benefits there are amazing. When buyers hear we operate from The FoodBowl, they know production capacity is not an issue. The FoodBowl has catapulted Culley’s to where it is now.

Chris Cullen
Founder of Culley’s


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Culley’s – ATEED case study

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