Auckland Council has endorsed Te Kete Rukuruku, a programme involving the collection and telling of the unique stories of Tāmaki Makaurau, and includes the Māori naming of parks and places.

It is expected that, in most cases, Māori naming will be dual naming, meaning a Māori name is added to the existing name to enrich the stories about that place, while not taking away from a current name.

This is a great step in the right direction towards promoting Auckland's distinct identity and creating cultural connections to the region which is a key driver in the Destination AKL 2025 strategy

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