Our Urban Oasis
As New Zealand's largest city, Tāmaki Makaurau Auckland is not only an urban oasis—it's a place where dreams come alive, connections are forged, and memories are etched into the hearts of our visitors and residents.
At first glance, Auckland's appeal lies in our vibrant urban experience. Delve deeper, and you'll discover a region that offers so much more. It's the perfect fusion of a rich Māori identity, cultural diversity, mesmerising natural landscapes, and an unmistakable urban spirit that sets Tāmaki Makaurau apart.
Our People
What truly defines Auckland are our people. Known for our youthful energy, open-minded attitudes, and a deep sense of intimacy and connection within the diverse community, Aucklanders foster an environment that is welcoming, easy-going and relaxed. This dynamic region nurtures creativity and fosters positive relationships, making it a place where everyone feels at home.
Tāmaki Makaurau embodies inclusivity, innovation and sustainability. This is a region that thrives on the collective spirit of its residents—a hub where creativity and growth coexist, attracting forward-thinkers and early adopters who add to the city's vibrant tapestry.
Iconic Landmarks
Auckland offers specific landmarks and attractions that promise unique experiences. From the iconic Sky Tower to Waiheke Island's wineries and the Auckland War Memorial Museum, there are countless opportunities for unforgettable moments.
The true essence of Tāmaki Makaurau Auckland lies in our rich Māori heritage, which is upheld and celebrated throughout the region. With cultural performances, art exhibitions and guided tours, visitors can gain a profound insight into this living heritage, adding depth and authenticity to their Auckland experience.
Our Essence
On top of this, Auckland embraces its multiculturalism. With one in every three residents born overseas, the region is quintessentially Kiwi yet undeniably global. People from all walks of life come together here, finding a sense of belonging and a place they can call home.
In Tāmaki Makaurau, the best of both worlds coexists harmoniously with a bustling city framed by awe-inspiring nature.
Discover why Tāmaki Makaurau Auckland is a destination like no other. Explore more practical information, accommodations, and transportation options in Auckland, and start creating your own collection of the city's best activities and attractions here.