Tourism

The tourism industry is a cornerstone of Auckland's economy, and shapes our identity as a vibrant international destination.

Increased visitor spending generates job opportunities, provides a substantial opportunities for local businesses, and can contribute to the development of infrastructure and facilities for the use of locals as well as visitors.

Tātaki Auckland Unlimited is responsible for destination marketing and management for Tāmaki Makaurau Auckland. We strategically promote the region's attractions and experiences to bring in more visitors and drive sustainable tourism growth through destination marketing. Our role in destination management ensures that tourism in Auckland has a positive impact on local communities and the environment, and offers a sustainable and regenerative experience for visitors.