Tourism

The tourism industry remains a cornerstone of Auckland's economy, and shapes our identity as a vibrant international destination.

Increased visitor spending not only generates job opportunities but also provides a substantial boost to local business.

Tātaki Auckland Unlimited is responsible for destination marketing and management for Tāmaki Makaurau Auckland. Our role in destination management ensures that Auckland offers a sustainable and regenerative experience for all visitors. We strategically promote the region's attractions and experiences to bring in more visitors and drive sustainable tourism growth through destination marketing.