DESTINATIONAUCKLAND

Discover Auckland's Visitor Economy and Destination Strategy

Destination AKL 2025 is a unifying vision for Auckland's visitor economy, providing direction, leadership, and guardianship for the region as the gateway to New Zealand and as a standalone visitor destination.

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A new direction for Auckland's visitor economy.


The Destination AKL 2025 vision set in place a framework to support a sustainable future for Tāmaki Makaurau Auckland and its visitor economy. As we emerge in a pandemic impacted world the destination AKL 2025 Journey takes a 2.0 view to continue this mahi and rebuild a more resilient and thriving visitor sector.

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Our vision


The Destination AKL 2025 vision set in place a framework to support a sustainable future for Tāmaki Makaurau-Auckland and it's visitor economy. As we emerge in a pandemic impacted world the Destination AKL 2025 Journey takes a 2.0 view to continue this mahi and re-build a more resilient and thriving visitor sector.


 


Explore our work





OUR PLACE BRAND

Building Tāmaki Makaurau Auckland's reputation as a place to visit, live, work, study, and do business starts with understanding what makes Auckland unique. 


The Auckland brand home is your guide to understanding Auckland's place brand, aligning your communications to our evidence based Place Brand themes: Region of Wairuatanga, Collective Worlds, Playground for Ideas, and Urban Oasis to help you talk about Auckland in an authentic way that builds on our region's reputation.

our PROGRAMME

Get To Know Us

EXPLORE WHAT AUCKLAND HAS TO OFFER

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VIEW OUR PRODUCT DIRECTORY



Auckland's visitor economy is set to rebuild.

Ensuring Auckland is a great place to live, work and visit




 


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