Our role in destination management and development ensures that tourism in Tāmaki Makaurau Auckland has a positive impact on local communities and the environment, and offers a sustainable and regenerative experience for visitors.
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Destination Management Plans
Destination Management Plans are living documents. They guide the visitor economy operating in these regions to work with communities, providing a way to develop and actively manage the type of tourism they'd like to have.
Auckland Positioning and Narrative
View our research identifying what Auckland's unique attributes and assets are.
Cruise in Auckland
Tātaki Auckland Unlimited is responsible for leading Auckland’s cruise visitor experience and working with industry partners to maximise the economic value of cruise ship visits to the region. It also promotes and supports Auckland as a cruise destination as part of its destination management and tourism functions.
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Destination Partnership ProgrammeThis programme is an interim funding solution to support tourism marketing. Learn more about it, including how to become a partner and the benefits.
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Destination and Product DevelopmentOur specialist destination and tourism product development team works with tourism businesses at all stages of business development.
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Travel TradeFor resources, product updates, and tips on crafting unforgettable visits, visit our travel trade hub.
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Our Place Brand
Building Tāmaki Makaurau Auckland's reputation as a place to visit, live, work, study, and do business starts with understanding what makes Auckland unique.
The Auckland brand home is your guide to understanding Auckland's place brand, aligning your communications to our evidence based Place Brand themes: Region of Wairuatanga, Collective Worlds, Playground for Ideas, and Urban Oasis to help you talk about Auckland in an authentic way that builds on our region's reputation.
Our Programme
Discover Auckland
Discover all of Auckland, in one place. Your go-to for events, experiences, and everything to explore Auckland.
Treasures of Tāmaki Makaurau
Explore treasured Māori tourism businesses and enrich your experience of Tāmaki Makaurau Auckland.
Iconic Auckland Eats
Iconic Auckland Eats celebrates the stories and flavours behind Auckland's favourite dishes - voted by the public.
Explore What Auckland Offers
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View Our Product Directory
Auckland's visitor economy is set to rebuild.
Ensuring Auckland is a great place to live, work and visit.
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