Waiheke Is Warmer
We have worked with the Waiheke Island Tourism Forum, and Fullers to promote the island for the first time as a winter destination. Waiheke Island is always a hot spot in the summer but visitation drops off significantly in the colder months despite the island being fully ‘open for business’ during this time.
The ‘Waiheke Is Warmer’ campaign is playing up the island’s microclimate to entice mainland Aucklanders to visit. Promotional activity is on central Auckland buses, on Facebook, Instagram and its own webpage - http://waihekeiswarmer.co.nz/
In other Waiheke news, the information kiosk at Matiatia Wharf is now being managed by the Waiheke Island Tourism Forum. The kiosk has been redesigned and rebranded and will be staffed five days per week (increasing to seven days over summer).
Upper North Island campaign with Tourism New Zealand
We have once again partnered with Tourism New Zealand and other Regional Tourism Organisations (RTOs) from the Upper North Island to deliver a campaign in Australia that promotes the region as a touring destination.
The four routes being promoted include Twin Coast Discovery Highway between Auckland and Northland, the Pacific Coast Highway taking in the Coromandel and Bay of Plenty, the Thermal Explorer Highway through Rotorua, Hamilton and Waikato and the Volcanic Loop around Ruapehu and Lake Taupō.
The eight week campaign kicked off in July and features across digital channels. It includes extensive out-of-home media placements, with advertising at outdoor spots including bus sides and train stations in Sydney, Melbourne and Brisbane.
The key trade partners for the campaign are Flight Centre, providing regional product offers and Air New Zealand which will run promotions to boost the campaign.