Moving Auckland business forward.

Health & Wellbeing Support


First Steps provides access to health and wellbeing support tailored to the many business owners across Tāmaki Makaurau that are feeling overwhelmed, isolated, and under pressure from the mental and emotional impact of ongoing COVID-19 restrictions.

When you are operating in an unbalanced world it can take its toll on anxiety levels, wellness, stress, and even impact the quality of sleep. This funding will provide you access to a range of qualified, approved health and wellbeing providers here to support business owners and leaders. 

Business community resources


For instant access to free tools, resources, and events to help move your business forward in 2022. Join the Activate Tāmaki Makaurau Business Community. Our partners are also regularly adding useful and up-to-date free tools and resources you can access right now, including webinars, business continuity plans and guides. 

Business Advice and Implementation Grants


The success of the Activate Tāmaki Makaurau programme has seen over 10,000 applications approved for Auckland businesses receive support since registrations opened on 1 December 2021.

Due to this demand, Business Advice support (as of 4pm on 22 March) and Implementation Grant support (as on 4pm on 24 March) are now closed for funding applications. 

General FAQs

Announced by the Minister of Finance and the Minister of Small Business, Activate Tāmaki Makaurau is the delivery programme for business advice and/or implementation grants, and health and wellbeing support for Auckland businesses. Activate Tāmaki Makaurau is led through Auckland Unlimited as the Regional Business Partner in the Auckland region, and supported by the Ministry of Business, Innovation and Employment (MBIE).

Tātaki Auckland Unlimited is coordinating the wider Auckland business support network in a collective approach to reach Auckland’s diverse business community, including Māori and Pacific businesses.

It is designed to support Auckland businesses through the uncertainty and impacts caused by COVID-19. This support will help businesses be more resilient in the future, support tough business decisions, improve businesses' ability to operate when COVID-19 restrictions are in place, and help businesses to seize future opportunities and productivity gains.

Auckland has spent more time under COVID-19 restrictions than other parts of New Zealand, which has had a significant and compounding impact on our businesses, particularly small to medium businesses and sole traders.

On December 1, 2021, Auckland had spent 106 days in Alert Levels 4/3, compared to 22 days for the rest of New Zealand.

Tātaki Auckland Unlimited is working closely with the wider business ecosystem in the region, including Amotai, Auckland Business Chamber, Business Events Industry Aotearoa, Employers & Manufacturers Association, Heart of the City, Hospitality New Zealand, Restaurant Association, Retail New Zealand, Tourism Industry Aotearoa, Whāriki - Māori Business Network, Pacific Business Trust, Regional Business Partner Network and supported by MBIE.

Collectively, these organisations represent many SMEs across the Auckland regional economy.

You do not need to be a member of these organisations to access Activate Tāmaki Makaurau support. 

We know that health and wellbeing support is needed to help mitigate the impacts of COVID-19 restrictions on Auckland business owners and employees. The First Steps programme can connect business owners with useful and accessible mental health and wellbeing initiatives. For more information visit


First Steps provides access to health and wellbeing support for individual business owners and managers across Tāmaki Makaurau who are feeling overwhelmed, isolated or under pressure from the mental and emotional impact of ongoing COVID-19 restrictions. First Steps is part of the Activate Tāmaki Makaurau business support programme announced by the Government in October 2021.