Discount Programme

Fund Overview

The contestable Discount Programme fund is available to council, or community-owned or operated cultural and recreational facilities as well as commercial cultural and recreational facilities and programmes widely accessible to the community.

The discounts would need to be passed directly to Aucklanders for free or discounted access to venues, activities or programmes where Aucklanders would usually have to pay to participate or enter.

Funding will support:

• Discounted or free entry to eligible facilities
• Discounted or free entry to activities hosted in eligible facilities

Who can apply

• Cultural or recreational facilities owned or operated by community groups
• Commercial recreational facilities operating primarily for the purpose of providing recreation for Auckland community groups, residents and families
• Auckland Council owned or operated facilities, or those operating under lease agreement with private operators
• Auckland Council owned or aligned transportation operators providing free or discounted transport for Auckland residents

Conditions of Funding

All funding must be used to provide discounted or free access to cultural or recreational facilities for Auckland residents. All activities must adhere to the COVID-19 Protection Framework and require vaccination certificates. In addition:

• Discounts must be applied to a specific period or activity and be delivered within the overall funding period, from 15 December 2021 to 30 April 2022.
• You can request funding for the entire duration (15 December – 30 April), however approval will be subject to ongoing reviews to ensure there is available funding. We will communicate with applicants as we go through this process.
• You can apply for multiple periods or activities, provided all activities meet the eligibility criteria.
• Applications may be for provision of a discount for programming hosted by the eligible facility but delivered by a private operator. The eligible facility must be the applicant for funding in this scenario.
• You must be able to measure the actual uptake of the discount for confirmation of final funding, with ticketing or entry control systems.
• Funding cannot be applied to existing expenses or overheads. All funding received must be passed through to participants by way of discounts or reduced costs.
• You must require Auckland residents to show evidence of residence, such as a bank statement or utilities letter addressed to them, to be eligible for the discounted price.

 

The Application Process & Criteria

Your application will be assessed against the conditions of funding above; and you will also need to meet the following criteria:

• Confirm the discount is available within the funding period (15 December to 30 April). Note it can be a discount over the full duration, or for a specific period within the scope of the fund – for example, for one day, over a weekend, across the run of an event, or on a recurring basis (every weekend, every Wednesday night, etc.)
• You must provide a full budget and proposed programme, outlining how you will implement the discount programme.
• You will need to provide an estimate of additional attendance created by the discount programme.
• You will need to provide post-event reporting, including confirmation of how many people redeemed the approved discount.
• Show how you will minimise negative impacts including environmental impacts, congestion, disruption to businesses or disorderly behaviour.
• Promote and drive outcomes aligned with the Auckland Unlimited Maori Outcomes strategy (see FAQs).
• Promote the key themes of the Auckland Place Brand (see FAQs).

See an overview of the Application Form here (Please complete the online application form via the Apply Now link, do not use this PDF)

Funding Value Assesment

Funding applications will be considered and approved based on the forecast maximum value of the discount provided, as estimated by the applicant.

Maximum Number of Redemptions x Value of Individual Discount = Forecast Funding Amount.

Funds will be paid out based on the actual numbers of discounts, after the discounted activity or activities in the application have been held and a report is provided.

Actual Number of Redemptions x Value of Individual Discount = Actual Funding Payment.

For approved discounts that extend over multiple periods, the Actual Funding Payment will be assessed based on actual reports at each assessment phase.

Assesment Process

• A representative panel will be established to assess applications
• This panel will recommend funding to the Thank You Tamaki Makaurau Steering Group which will include representatives from MBIE, Auckland Council, Auckland Unlimited and Industry representation
• Local government entities are eligible to apply for funding. To avoid any potential conflict of interest, the relevant local government entity will be excused from the decision-making process when the Steering Group considers an application by that entity. In all applications with identified conflict of interest MBIE will be the final approver

Application and decision-making timelines

Funding applications can be made at any time for activity from December 15, 2021 to 30 April 2022. Applications will be reviewed for funding decisions on the dates below:

Funding will be approved based on forecast maximum redemptions value. Payments will be made following receipt of reporting on actual redemptions, following the discount redemption period.

January 13 5pm Cut off for Applications

January 14 Application review

From January 25 Funding decisions

 

February 15 Cut off for Applications

February 16 Application review

From February 24 Funding decisions

 

March 1 Cut off for Applications

March 2 Application review

From March 14 Funding decisions

 

April 5 Cut off for Applications

April 6 Application review

From April 19 Funding decisions

 

 

Please contact discountprogramme@aucklandunlimited.com with any queries.  

FAQs

The 'Discount Programme’ is a programme to provide discounted or free access to Auckland-based attractions, activities and community facilities, specifically for Auckland residents. It is available to council or community-owned or operated cultural and recreational facilities as well as commercial, cultural and recreational facilities and programmes widely accessible to the community.

It is a contestable fund that enables applicants to apply for funding, based on the discounts they want to provide to Aucklanders and their families.

Both programmes aim to encourage families and whānau to visit Auckland attractions, facilities and cultural venues this summer. However, the ‘Voucher Programme’ will fund 100,000 vouchers that will be randomly allocated to Aucklanders following a registration process. Voucher holders can choose from a range of attraction offerings on the Bookme website. Vouchers will be used to cover or contribute towards deals on Bookme from eligible attractions and activities across Auckland.

The Discount Programme enables popular community facilities, programmes and attractions to offer free or discounted entry without the need for registration or vouchers. Each venue or facility will need to pass on the discount directly, and they will need to report on the actual discounts provided to access the funds afterwards.

The $10 million Local Activation Programme is also a contestable fund, however that fund has been created to support summer programming for organisations like business associations, mana whenua, mataawaka, community groups, cultural organisations, and event organisations. It aims to increase participation in the arts and cultural events for Auckland families, revitalising town centres and enhancing wellbeing in our community, while stimulating economic activity for these sectors.

This $3 million Discount Programme is all about access for locals. Local council and other recreation and cultural facilities can offer free entry or discounted entry to their facilities (where there would usually be an entry fee), or free transport to get there, for example. Numbers for any applicant are capped at 1,000 a day for discounted tickets or entry fees.

As this fund is all about community access and recreation facilities, eligible organisations include:

  • Cultural or recreational facilities owned or operated by community groups.
  • Commercial recreational facilities operating primarily for the purpose of providing recreation for Auckland community groups, residents and families.
  • Auckland Council owned or operated facilities, or those operating under lease agreement with private operators.
  • Auckland Council owned or aligned transportation operators providing free or discounted transport for Auckland residents.

This fund is specifically for access to recreational or cultural community facilities. Where several recreational activities take place in a particular facility or venue, the venue will need to discuss the activities with their providers and apply for everything they want to cover with discounted access within the funding window (until 30 April).

An organisation or community facility can work with Auckland Transport, for example, to provide free transport as an option.

Each venue or recreational facility will need to show how the discounts will be implemented. They would also need to plan activities in a manner that prioritises public health under the Covid Protection Framework with all activities requiring vaccination passes. Applicants will need to provide an estimate of how many people will access the proposed discount, provide a budget and a way of measuring the number of discounts issued. All funding must be utilised in the provision of the proposed discount.

Please see the criteria on the main webpage for details.

The fund will cover a variety of recreational or cultural activities, or access to recreational and cultural facilities. The main criteria is that they are primarily for our Auckland communities, and that Aucklanders can provide proof of residence. The number of people who can be funded for the proposed discount is capped at 1000 per day.

Examples could include entry to swimming pools, group recreational activities in community facilities, or community group visits to popular paid attractions that are accessible by all Auckland residents. Commercial venues and facilities are also eligible to appIy for funding if the activity or facility is widely accessible to the community.

Funding will be provisionally approved in several phases over the course of the summer, based on the eligibility criteria, available funds for distribution, and how it will be used by the Auckland community. Payments will only be made once discounts have been applied and the approved applicants can provide a report showing the actual numbers of discounts issued.

No, organisations will be able to apply at any time through the duration of the programme.

The activities, events or programmes will require to be delivered between 15 December 2021 and 30 April 2022.

Applications will be reviewed by a panel with representatives from Auckland Unlimited, Auckland Council, MBIE and an independent representative.

To avoid any potential conflict of interest, the relevant local government entity will be excused from the decision-making process when the Steering Group considers an application by that entity. In all applications with identified conflict of interest, MBIE will be the final approver.

Please apply through the following link.

This $3 million fund is geared towards community recreational activities rather than mass ticketed events. If your event is a smaller event (less than 1000 people) that will be delivered within a community facility and will benefit that community, it could be eligible. However, a major concert at a stadium would not.

You can apply for an activity at any stage once the application process is open. It will be reviewed in the next funding evaluation round following receipt of the application.

Activity can apply at any stage once the application process is open and will be reviewed in the next funding evaluation round following receipt of the application.

The cut off dates for applications provided within each funding evaluation round are to ensure that events apply with enough lead time to have funding approved prior to their event.

Applications for events happening after these cut off dates are still able to apply in earlier funding evaluation rounds.

Yes. You can either apply for a programme of activities, or you can submit individual applications for each event or activity across several dates. In the application form, we ask for dates, and number of occurrences. If there are multiple iterations of the same activity, you can list the dates and then provide an overview of all the activity you want to provide discounts for.

You will need to indicate how many tickets/entries/discounts you think you will provide. Funding applications will be considered and approved based on the forecast maximum value of the discount provided.

Number of Redemptions x Value of Individual Discount = Forecast Funding Amount.

Funds will be paid out based on the actual numbers of discounts, after the discounted activity or activities in the application have been held and you are able to provide a report.

Actual Number of Redemptions X Value of Individual Discount = Actual Funding Payment

For approved discounts that extend over multiple periods, the Actual Funding Payment will be assessed based on actual reports at each assessment phase.

 

The purpose of this Discount Programme is to provide discounted or free access for Aucklanders to smaller community events and facilities. The marketing of the discounted offer is the responsibility of the event or facility as part of their usual promotion for the activity the discount is applied to.

No – all events and activity must be within the Auckland region and must be for Auckland residents.

You will need to provide your budget and estimated visitor numbers, and you will need to have a means of reporting ticket sales or entry discounts. Please see the full criteria on the website and in the application form.

Please email discountprogramme@aucklandunlimited.com and one of our team will be able to answer your questions.

Tāmaki Makaurau Auckland’s place brand is all about what makes our region unique. By aligning our communications and marketing to the brand themes, we can collectively tell a consistent and authentic story about Auckland that people can connect with emotionally.

The Auckland Playbook on the brand webpage describes the four brand themes mentioned in the application form in more detail.

• He whaitua whai wairuatanga - Region of Wairuatanga (Māori values, life essence)

• He tōpūtanga ao - Collective worlds (Bicultural, multicultural, unity in diversity)

• He wāhi whakakaupapa - Playground for ideas (Inspiration and innovation, young and welcoming, good growth)

• He whakamarutanga ā-tāone - Urban oasis (Balance, quality of life, restorative city)

See more here about the Auckland Playbook and brand themes here.

If your event or activity aligns with one or more of the brand themes, together we can build the brand of Tāmaki Makaurau Auckland. It also helps us weave your attraction or activity into campaigns such as Auckland is Calling which promotes Tāmaki Makuaurau to locals and visitors.

You can see the Te Mahere Aronga (Māori Outcomes Plan) here. Key themes to consider include recognising Māori cultural values and perspectives and enabling and promoting Māori wellbeing.

 

 

 

 

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