Auckland Tourism, Events and Economic Development (ATEED) invested in major events, on behalf of Auckland Council, to deliver economic and social benefits for Auckland.

ATEED’s major events investment decisions were based on Auckland’s Major Events Strategy, then Destination AKL 2025.

ATEED took a portfolio approach to major events, which saw the value of Auckland’s Major Events Portfolio as the sum of all the events and the combined results they brought for generating visitor nights, attendance, contribution to regional GDP and liveability – making Auckland an interesting and desirable place to live, work and visit.

Below are the contracted amounts ATEED agreed to invest up to for events in Auckland’s Major Events Portfolio. All ATEED investments were subject to performance-based contracts.

From 2011 to 1 December 2020 (when ATEED became part of the new agency Tātaki Auckland Unlimited), ATEED-supported major events contributed more than $514 million to the regional economy and generated 3.15 million visitor nights. 

ATEED invested in and delivered four major Auckland cultural events on behalf of Auckland Council (Tāmaki Herenga Waka, Diwali, Pasifika and Lantern). Unfortunately, the Pasifika Festival was cancelled in 2019 due to the Christchurch terror attacks; and the 2020 Pasifika and Lantern festivals were cancelled because of COVID-19 alert level restrictions in force at the scheduled time.

ATEED did not invest in regional or community events – these are supported by Auckland Council. 

Refer here for ATEED's investments in events from January 2016 to March 2017.

ATEED-supported events from 2017-2020

Date Event Venue Contracted investment (up to) Notes
Events ATEED invests in on behalf of Auckland Council        
Jul/Aug-17 New Zealand International Film Festival Various $15,000  
Aug/Sep-17 Matilda The Musical The Civic $100,000  
Aug/Sep-17 New Zealand Fashion Week ANZ Viaduct Events Centre $150,000  
Sep/Oct-17 Auckland On Water Boat Show ANZ Viaduct Events Centre and Viaduct Harbour $30,000  
Sep/Oct-17 MCKAYSON New Zealand Women's Open Windross Farm Golf Course $1,000,000  
Oct-17 ASB Auckland Marathon Various $135,000  
Oct/Nov-17 Rugby League World Cup 2017 Mt Smart Stadium $500,000  
Nov-17 ITM Auckland SuperSprint Pukekohe Park Raceway $1,000,000  
Nov-17 Taste of Auckland Western Springs $20,000  
Nov-17 Women's World League Final (Hockey) North Harbour Hockey Stadium $150,000  
Nov-17 WWXL 2017 Vector Wero Whitewater Park $25,000  
Nov-17 EQUITANA ASB Showgrounds $150,000  
Nov-17 Farmers Santa Parade City centre $45,000  
Nov/Dec-17 NZ Flower & Garden Show The Trusts Arena $30,000  
Jan-18 ASB Classic ASB Tennis Stadium $175,000  
Feb-18 Auckland Pride Parade Ponsonby Rd $45,000  
Feb-18 Splore Music and Arts Festival Tapapakanga Regional Park $20,000  
Feb/Mar-18 Volvo Ocean Race Auckland Stopover ANZ Viaduct Events Centre and Viaduct Harbour $5,500,000 For two editions of the VORAS, 2015 and 2018
Apr-18 FINA Water Polo World League National Aquatic Centre $31,000  
Apr-18 SkyCity Auckland Double Header Mt Smart Stadium $400,000  
Apr/May-18 New Zealand International Comedy Festival Various $15,000  
Apr/Jul-18 Gunter Von Hagens' BODYWORLDS Vital Hilton Auckland $10,000  
May-18 Auckland Writers Festival Various $40,000  
May-18 Auckland Art Fair Queens Wharf $30,000  
Jul-18 FIBA Basketball World Cup 2019 Asian Qualifier: Tall Blacks vs China Spark Arena $50,000  
Jul-18 Pan Pacific Youth Water Polo Festival Various Auckland locations $30,000  
Jul/Aug-18 New Zealand International Film Festival Various Auckland locations $15,000  
Aug/Sep-18 New Zealand Fashion Week ANZ Viaduct Event Centre $150,000  
Sep-18 Auckland On Water Boat Show ANZ Viaduct Event Centre $30,000  
Oct-18 NZ v Australia Rugby League Mt Smart Stadium $25,000  
Oct-18 Tonga v Australia Rugby League Mt Smart Stadium $400,000  
Oct-18 ASB Auckland Marathon Various Auckland locations $100,000  
Nov-18 ITM Auckland SuperSprint Pukekohe Park Raceway $1,200,000  
Nov-18 Monster Energy S-X Open Auckland Mt Smart Stadium $200,000  
Nov-18 Farmers Santa Parade Auckland CBD $45,000  
Nov/Dec-18 Auckland Tuatara Baseball Home Games McLeod Park $150,000  
Dec-18 Wondergarden Silo Park $125,000  
Dec-18 ASB Classic ASB Tennis Centre $175,000  
Jan-Mar19 Aladdin Civic Theatre $150,000  
Jan-Apr 19 Hockey Pro League North Harbour Hockey Stadium $200,000  
Feb-19 T20 Black Caps v India Double Header Eden Park $60,000  
Feb-19 Wellington Phoenix v Melbourne Victory Eden Park $25,000  
Feb-19 Splore Music and Arts Festival Tapapakanga Regional Park $35,000  
Mar-19 Sculpture on the Gulf Waiheke Island $80,000  
Apr-19 Swim the Bridge  Auckland Harbour Bridge $20,000
Apr/Aug-19 Nelson Mandela My Life: Exhibition Eden Park $150,000  
May-19 Auckland Art Fair The Cloud $100,000  
May-19 Auckland Writers Festival Various $40,000  
May-19 NZ International Comedy Festival Various $15,000  
Jun-19 NZRL NZ v Tonga Double Header Mt Smart $200,000  
Jun-19 Auckland Wine Week Various $60,000  
Jun-19 GABS Beer, Cider & Food Fest 2019 ASB Showgrounds $20,000  
Jul-19 First Thursdays Karangahape Road $6,500  
Jul-19 InMotion Matariki Parade Auckland waterfront incl. Wynyard Quarter $30,000  
Jul-19 Te Hono: The Gathering Town Hall $165,990  
Jul-19 Stellar Smales Farm $51,500  
Jun/Jul-19 War Horse Civic $50,000  
Jul-19 Celebrate Matariki at Auckland Zoo Auckland Zoo $8,000  
Jul-19 Mahurangi Winter Festival of Lights  Warkworth $10,000  
Jul-19 Craft'd Wine and Spirits Festival GridAkl 12 Madden Street $28,500  
Jul-19     The Magic of Aotearoa Myths & Legends Kaimataara O Wai Manawa $7,500  
Jul-19 Turama Albert Park $200,000  
Jul-19 Elemental Hub Aotea Centre $100,000  
Jun/Jul-19 Lights out on Great Barrier Island Various Great Barrier Island locations $3,350  
Jul-19 Pop Up Globe Winter Festival Pop-up Globe Theatre, Ellerslie $120,000  
Jul-19 Elements of Parnell Parnell Wide $7,450  
Aug-19 Spartan Auckland City Sprint Ellerslie Racecourse $50,000  
Jul/Aug-19 New Zealand International Film Festival Various cinemas $50,000  
Jul/Aug-19 Eat Drink Love Ponsonby Ponsonby Business District $25,000  
Aug-19 Pasifika Rugby Double Header Eden Park $410,000  
Aug/Sep-19 New Zealand Fashion Week Auckland Town Hall and Aotea Square $150,000  
Sep-19 ITM Auckland SuperSprint Pukekohe Raceway $1,200,000  
Sep-19 Playing it Strange - Geldolf v Fleetwood Vodafone Events Centre $25,000  
Sep-19 NZ Fashion Week Gala with Elle Macpherson SKYCITY $25,000  
Oct-19 Auckland On Water Boat Show Viaduct Harbour, Eastern Viaduct, Te Wero Island $80,000  
Oct-19 ASB Auckland Marathon Various - Victoria Park $200,000  
Nov-19 NZRL NZ v GBRL Lions Triple Header Eden Park $350,000  
Oct/Nov-19 Taste of Auckland Queens Wharf $80,000  
Nov-19 U2 - The Joshua Tree Tour Mt Smart $200,000  
Nov-19 NZ Supercross Open Auckland Mount Smart Stadium $300,000  
Nov-19 FIBA Women's Olympic Pre-Qualifying Tournament (Tall Ferns) Trusts Arena $40,000  
Nov-19 EQUITANA Auckland ASB Showgrounds $150,000  
Dec-19 Wellington Phoenix v Western Sydney Wanderers Eden Park $15,000  
Nov-Dec-19 49er, 49er FX & NACRA 17 World Sailing Champs Waitemata Harbour $200,000  
Dec-19 New Year's Eve celebrations   $120,000  
Dec-19-Mar-20 New Zealand Cricket Partnership  Eden Park $100,000  
  Cricket - Eden Park Resource Consent  Eden Park $100,000  
Jan-20 ASB Classic ASB Tennis Arena $200,000  
Feb-20 FIH Hockey Pro League North Harbour Hockey Stadium $100,000  
Feb-20 NZ Motor Cup Pukekohe Park Raceway $60,000  
Feb-20 Wellington Phoenix v Melbourne City Eden Park $10,500  
Feb-20 SPLORE Music & Arts Festival Tapapakanga Regional Park $80,000  
Mar-Apr-20 The Book of Mormon Civic Theatre $100,000  
Jun-Aug- 20 Sal's NBL Showdown Trusts Arena $50,000  
Jul-Aug 20 NZ International Film Festival (Online Event) Various $50,000  
Aug-20 New Zealand Fashion Week (Displacement Costs)  Auckland Town Hall and Aotea Square $300,000  
Oct-20 Eats and Beats Grey Lynn Naturally ELEMENTAL Various bars/restaurants $3000  
Oct-Nov-20 ELEMENTAL Nights Various $100,000  
Oct-20 ELEMENTAL Auckland food story Ahi, Commercial Bay $11,100  
Oct-20 ELEMENTAL The Golden 20s Hotel Grand Windsor $2000  
Oct-20 ELEMENTAL Dinner With Friends Sid at the French Cafe $5000  
Oct-20 Armageddon Expo ASB Showgrounds $20,000  
Oct-20 Synthony, Best of Spark Arena $70,000  
Oct-20 ELEMENTAL Te Ahi Komau (Kōmau) Papatuanuku Kokiri Marae, Mangere $40,000  
Oct-20 ELEMENTAL Winetopia Shed 10 $25,000  
Oct-Nov-20 ELEMENTAL NUKU Live 2.0 Makaurau Marae, Ihumatao Mangere $22,500  
Nov-20 ASB Auckland Marathon Devonport to central city  $100,000  
Nov-20 NZRL Festival of League Mt Smart Stadium $30,000  
Nov-20 City of Auckland Rally & Battle of Jack's Ridge Whitford $80,000  
Nov-20 ELEMENTAL Dumplings on Dominion Dominion Rd $61,630  
Nov-Dec-20 Sal's NBL 18in18 Bruce Pulman Park $20,000  
Nov-20 All Star Celeb Slam Spark Arena $25,000  
Dec-20 World School Sevens Pakuranga Rugby Club $60,000  
Dec-20 New Year's Eve Central city $260,000  
Major cultural festivals, delivered by ATEED on behalf of Auckland Council        
14-15 Oct-17 Auckland Diwali Festival Aotea Square $93,000  
27-29 Jan-18 Tāmaki Herenga Waka Festival Auckland waterfront $500,000  
1-4 Mar-18 Auckland Lantern Festival Auckland Domain $250,000  
24-25 Mar-18 Pasifika Festival Western Springs Park $350,000  
20-21 Oct-18 Auckland Diwali Festival Aotea Square $109,474  
Feb-19 Auckland Lantern Festival Auckland Domain $234,400  
Oct-19 Auckland Diwali Festival Aotea Square $109,474  
Oct-Nov-20 Auckland Diwali Festival Various regional community venues $161,284  
Jan-21 Tāmaki Herenga Waka Festival Captain Cook Wharf $545,023